iFOLIO CASE STUDIES

Read how iFOLIO users are getting the digital edge for their organization.








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Case Study: Scaling Customer Support With Help Center & Izzy AI Chatbot, Powered by iFOLIO

For CMOs and Account Teams, scaling customer support without inflating headcount is critical. Slow customer response, fragmented product information, and repetitive support tickets strain account teams.

To overcome these barriers, the organization needed a scalable, self-service infrastructure to reduce support friction, and deliver instant, 24/7 resolution. Learn how an organization scaled Customer Support with a digital Help Hub and Izzy AI Assistant chatbot, reducing service costs.

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How Northeastern University Scaled Personalized Donor Engagement Across 14 Global Campuses with iFOLIO's PURL ABM

To cultivate high-value donor and alumni relationships across 14 global campuses and a $1.7 billion campaign, Northeastern University needed an account-based marketing strategy capable of delivering true 1:1 personalization at scale. Moving beyond static print reports, Northeastern partnered with iFOLIO to launch automated PURL campaigns tailored to specific donor segments. The result: streamlined multi-campus operations, personalized digital reports for major-gift prospects, and real-time engagement intelligence to guide follow-up.
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400% Revenue Surge: How CSTC Orchestrated Cross-Channel Email & SMS to Drive High-Velocity Growth Powered by Digital Marketing

For modern marketing executives, accelerating top-line growth while optimizing customer acquisition is the ultimate benchmark. CSTC modernized its demand generation strategy by deploying a precision, cross-channel digital strategy, combining dynamic email and high-engagement SMS demand generation campaigns. The result was a dramatic shift in buyer conversion, driving a 400% increase in ticket sales over the previous  20-week period, and establishing a scalable framework for rapid revenue capture.

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Next-Gen Donor Stewardship: How Florida A&M Scaled Digital Personalization and Boosted Engagement with iFOLIO PURLS

To elevate donor stewardship across modern digital touchpoints, Florida A&M University (FAMU) transformed its traditional reporting process through a strategic partnership with iFOLIO. By combining a hybrid creative agency model with iFOLIO’s digital platform, FAMU replaced legacy, static donor reports with dynamic, interactive digital experiences. Powered by automated PURLs (Personalized URLs) and real-time engagement analytics, the university created a repeatable framework that deepens donor relationships, saves staff hours, and aligns institutional branding with modern digital expectations.

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How a Pro Sports Team Automated $48 Million in High-Value Renewals via iFOLIO PURLs | Enterprise Account Based Marketing in Action


Managing $48 million in high-value accounts demands more than generic batch outreach, it requires a precision Account-Based Marketing strategy and system. To boost retention and streamline the renewal experience, a major Texas baseball franchise partnered with iFOLIO to execute 1:1 account engagement at scale. By deploying digital PURLs, the team automated personalized digital renewal portfolios featuring individual account holder names, tenure milestones, and tailored package details. The result? A seamless buyer journey that removed friction, exceeded renewal targets, and protected core account revenue.

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University of Maryland Medicine Scales Event Marketing & Management with iFOLIO Cloud

Managing 33+ signature annual events, including VIP receptions, investitures, and high-impact fundraisers like Shock Trauma, presents a dual challenge for advancement leaders: delivering a premier, high-end donor experience while maintaining operational efficiency.

Faced with rigid legacy tools, unreliable software updates, and print-heavy workflows, the University of Maryland Medicine (UMM) partnered with iFOLIO to execute an enterprise-wide digital transformation. By replacing traditional print programs and static emails with Digital Templates and Automation UMM scaled event operations and management, while unlocking real-time intent data to drive measurable fundraising outcomes.
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Pipeline Acceleration Case Study: How Digital Sales Enablement Closed $280,000 in 30 Days


Accelerating speed-to-deal requires equipping sales teams with high-converting engagement tools. Discover the 6-step enablement strategy that allowed reps to build pipeline from scratch, engage buyers with interactive content, and surpass annual quotas during peak sales cycles.

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KSU & iFOLIO | Supercharging Fundraising - Giving Development Officers Communications Power They Deserve

At the Kansas State University Foundation, the goal wasn’t to fill a gap, it was to amplify impact. By partnering with iFOLIO, the Foundation implemented a technology-focused strategy that enhanced existing communications efforts and extended the reach of its development teams.

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From Trade Show Leads to Closed Deals: How a Tech Company Differentiated with iFOLIO Digital Portfolios for Sales

Turning event contacts and referral prospects into qualified pipeline requires immediate, high-impact engagement. Tocaro Blue transformed its field marketing and sales enablement by leveraging iFOLIO’s mobile-first platform. By delivering personalized digital portfolios about the company directly to prospects' phones, Tocaro Blue captured buyer interest at the peak of intent. Backed by real-time engagement intelligence, the sales team gained clear visibility into prospect activity, allowing them to prioritize high-value follow-ups and outmaneuver industry competitors.

“iFOLIO delivered an incredible digital tool for us to stand out within our industry, and they did so faster and more efficiently than any other vendor we’ve worked with.”
— Thomas Patterson, CEO, Tocaro Blue

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Scaling Stewardship: How Alabama Crimson Tide Foundation Modernized Endowment Reporting with iFOLIO PURLS

Learn how the Crimson Tide Foundation modernized endowment reporting for 400+ donors, replacing manual workflows with personalized digital reports and real-time engagement analytics. Results generated:

  • 2,715 page views
  • 9:03 Average time on page
  • 540 Give Now or Contact Engagement Actions


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iFOLIO SMS Powered Historic Campaign Victory for Florida’s Michelle Salzman

Political Campaign Strategy & Modern Constituent Engagement

From 10% Chance to Historic Landslide Victory
How do you defeat a two-term incumbent when polling gives you just a 10% chance of winning? You ditch traditional outreach for a mobile-first engagement strategy.
Discover how Michelle Salzman’s Florida campaign leveraged iFOLIO SMS and personalized digital portfolios to engage voters across party lines and secure a sweeping 65.3% general election win.

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Georgia Tech Development Has Best Fundraising Years Yet raising $1Billion+ including Major Gifts with iFOLIO Digital Presentations & Campaigns

With a manual process largely dependent on mailings and print, GT Development realized they needed to modernize infrastructure and go digital to connect and engage strategic donors better, faster, and more effectively. Georgia Tech had their best fundraising year yet with $175 Million using iFOLIO Cloud Marketing Platform, including $10 Million gifts directly from iFOLIO portfolio presentations and campaigns...

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From Paper to Digital: Scaling Cadence Bank’s Digital Brand Presence with iFOLIO Sales Enablement

For enterprise marketing leaders, ensuring brand consistency across decentralized sales teams while driving pipeline velocity is a constant challenge. Cadence Bank transformed its face-to-face and virtual prospect interactions by digitizing its physical collateral. Powered by iFOLIO, the bank equipped advisors with interactive digital business cards and rich media assets that capture buyer interest instantly. The result was an elevated, modern brand perception as well as a lead generation solution. 

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University System of Georgia Foundation | Transforming Engagement with Personalized Digital Reports

The University System of Georgia Foundation (USGF) supports 26 universities and engages a wide audience of donors, constituents, and institutional leaders. USGF partnered with iFOLIO to implement a digital-first strategy for key stewardship communications...

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Case Study: How MSG Applied iFOLIO Sales Enablement for Sales Process & Digital Client Engagement

In today’s world, technology that builds digital credibility and helps close deals is more important than ever. Madison Square Garden sales team sells premium inventory like suites and VIP game experiences as well as season tickets for the New York teams the New York Knicks and the New York Rangers.

With iFOLIO, their sales team updated their sales process and their client engagement with digital business presentations. The pages help them deliver their presentation in a live digital format they can easily personalize and update.  They like they can push these to email and to text message.  Patented analytics help them understand buyer interest and plan followups.

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Scaling Practice Revenue 300%: How HLR Law Modernized Web, RFPs, and Client Communications with iFOLIO Cloud

For professional service executives and managing partners, achieving true digital transformation requires connecting front-end client experiences directly into core practice workflows. By integrating their website, RFP proposals, and client communications, into a single, secure iFOLIO cloud platform, HLR Law secured a landmark RFP win with a national bank brand, doubled their mid-market account roster, executed over 12,000 contracts, and achieved a 300% surge in total revenue.

“iFOLIO’s platform has allowed me to scale my law practice far faster and more efficiently than traditional business development methods ever allowed.”
— HLR Law

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Henry Ford College Supercharges Engagement During Giving Week

Henry Ford College (HFC) sought to boost engagement and donations during its annual Giving Week, a critical period for faculty, staff, and alumni contributions. Historically, outreach relied on traditional emails and manual processes that limited personalization and engagement tracking. HFC partnered with iFOLIO to launch personalized digital donor campaigns during Giving Week.

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Case Study: How iFOLIO PURL Campaigns Helped Increase Donor Engagement & Generate New Gifts for University

Managing donor stewardship across dozens of schools and colleges requires balancing complex personalization with operational efficiency. Seeking to modernize its traditional print-and-mail stewardship process, a major university foundation partnered with iFOLIO to digitize its annual endowment reports using PURLs.

The digital campaign delivered real-time visibility into donor behavior, achieved over 100% open/view engagement, and directly generated unexpected major contributions, including a $75,000 gift from an un-targeted donor.
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Case Study: Driving Athletics Funding Through Giving Societies & Personalized Digital Engagement

To boost giving society gifts & renewals and convert new prospects into active donors, a top-tier university athletics department partnered with iFOLIO Cloud to launch high-impact, personalized digital email campaigns.
By integrating iFOLIO Cloud into their donor outreach strategy, the athletics development team achieved historic fundraising milestones:

  • $200M+ Raised: Driven during peak usage of the iFOLIO platform, representing one of the most successful fundraising periods in the program’s history.
  • Higher Conversion Rates: Measurable lift in donor response and renewal rates across all giving society tiers.


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CASE STUDY: Georgia Tech College of Computing | $822,000 Generated Through Digital Campaign

To expand its Corporate Affiliates Program, the Georgia Tech College of Computing partnered with iFOLIO to deliver interactive digital benefits packages to 50 current and prospective corporate partners. By replacing static outreach with dynamic, personalized digital content, the campaign achieved exceptional engagement and drove massive financial impact:
$822,000 Raised for the College

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Case Study: Clemson University | Elevating Major Donor Engagement Through Digital Event Experiences

When Clemson University’s Donor Relations team planned its inaugural Celebration of Philanthropy, a high-stakes, weekend-long experience honoring the university’s top-tier donors and giving societies, they saw an opportunity to completely reimagine the donor journey. With iFOLIO Cloud, Clemson transitioned from traditional printed materials to a dynamic, digital-first strategy, delivering unprecedented engagement and setting a new standard for donor stewardship.

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Georgia Tech Athletics Digitally Transformed Endowment Reports with iFOLIO

Georgia Tech Athletics wanted to modernize and streamline its donor report process. Historically, endowment reports were printed and mailed, a time-consuming, labor-intensive approach that made it difficult to track engagement or measure ROI. Georgia Tech Athletics used iFOLIO Cloud to digitize their endowment reports using PURL digital reports.

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Case Study: How 5 Leading Florida Hospitals Drove Patient Outcomes with HIPAA-Compliant iFOLIO Digital Portfolio Campaigns


Modern care delivery requires reaching patients where they are, on their mobile devices. To improve maternal care, boost early childhood developmental milestones, and elevate patient experience, five prominent Florida hospital systems partnered with iFOLIO® to deliver personalized, interactive digital education via SMS and email.

Powered by iFOLIO Cloud’s HIPAA-compliant platform, these providers engage mothers at scale with tailored, secure content that guides them through critical post-natal milestones, driving care plan adherence while maintaining strict data privacy.

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College Sports Team Personalized Recruiting with Digital Text Message Campaigns

In Division I college athletics, SMS (text messaging) is the single most critical communication channel for recruiting. High school prospects rarely monitor email in real time, making SMS the gold standard for building personal relationships, coordinating campus visits, and driving athlete engagement.

To gain a competitive edge on Day 1 of the NCAA recruiting period, this D1 sports team partnered with iFOLIO Digital + Business SMS. By pairing personalized text campaigns with rich digital portfolios, Georgia Tech successfully engaged hundreds of top-tier recruits across the globe on their mobile devices.
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CASE STUDY: University Reimagines Event Strategy to Accelerate Operations & Engagement with iFOLIO Digital Campaigns

Managing high-stakes donor galas and signature philanthropy events presents a dual challenge for advancement leaders: delivering a premier, highly personalized VIP experience while driving rapid attendance and operational efficiency.
How a Top Tier University Exceeded Event Goals and Drove Engagement with iFOLIO Cloud

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Case Study: Driving $11 Million in Building Naming Success with iFOLIO Cloud Info Sites & Immersive Maps

A FL & NV University partnered with iFOLIO to raise funds for a new $21 million preschool facility, and an athletics building. By replacing static brochures with info sites and an interactive 3D building maps, they showed room-by-room naming presentations.
The results, securing $11 million in donor funding and achieving an impressive 8+ minute average engagement time per prospective donor.

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CASE Study: GT Athletics raised $324,735 in a few weeks with iFOLIO Digital PURL Campaigns

How Georgia Tech Athletics Engaged 2,000 Donors in 5 Weeks and Raised $324,000+ Using iFOLIO PURL campaigns. 
To accelerate engagement without sacrificing personalization, Georgia Tech Athletic Association (A-T Fund) leveraged iFOLIO Cloud to execute personalized digital outreach campaigns via SMS and email.

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Case Study: Financial Service Company Grows Digital Presence with iFOLIO Web

The Challenge: This company needed to expand its online reach, build brand authority, and connect more effectively with prospective homebuyers in a competitive digital landscape.

The Solution By leveraging iFOLIO Cloud, they launched a dedicated content hub focused on actionable "Customer Tips." Using iFOLIO's web platform, they streamlined content creation and optimized their digital footprint.

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Insurance Innovates Digital Engagement and Generates New Business with iFOLIO Cloud Sales Enablement

Williston Financial Group (WFG) needed a way to cut through the noise and replace outdated PDF sales content. By adopting iFOLIO Cloud, WFG equipped its team with interactive digital business cards and presentations featuring videos and personalized contact cards. Sales reps now follow up instantly via SMS and email, ensuring immediate engagement following prospect meetings. The flexible platform keeps marketing assets updated in real time so representatives always present accurate, high-impact content. Powered by patented analytics, WFG tracks prospect interactions, shortens sales cycles, and drives new business opportunities.

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Case Study: How the*gameHERs Exceeded Their Beta User Goal by 300% Using iFOLIO Web + Email

When esports media and community platform the*gameHERs prepared to launch their new mobile application, they needed to recruit a highly specific demographic of beta users. Partnering with iFOLIO Web + Email, the organization launched a targeted digital campaign aiming for 1,000 signups.

By leveraging iFOLIO’s high-converting landing page and integrated email marketing, the*gameHERs shattered their initial target, capturing over 4,000 verified signups and closing their recruitment phase well ahead of schedule.

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Case Study: How Cresa Powered Marketing for Commercial Real Estate with iFOLIO Cloud Portfolios & Business SMS

In commercial real estate, speed, personalization, and modern delivery are everything. Cresa Atlanta—a nationwide leader in occupier-only commercial real estate—needed a modern, data-driven way to deliver market insights, property portfolios, and tailored proposals directly into the hands of prospective tenants and decision-makers.

By leveraging iFOLIO Cloud, Cresa Atlanta transformed static corporate collateral into high-engagement digital portfolio experiences distributed seamlessly via Email & Business SMS channels.

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Case Study: How CRUITx Secured 100% Client Conversion Using iFOLIO Sales Enablement

In the competitive staffing industry, speed, personalization, and modern presentation can mean the difference between winning a contract and losing it to a competitor. CRUITx, a boutique staffing firm in the tech sector, needed a modern sales enablement solution to deliver real-time, highly tailored pitches to decision-makers.
By adopting iFOLIO Sales Enablement, CRUITx transformed static sales collateral into dynamic, interactive digital portfolio pages—enabling immediate client wins, streamlined communication, and a 100% response-to-contract rate on early outreach

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CASE STUDY: Emergency Relief via Mobile
How iFOLIO SMS Delivered Critical Hurricane Sally Aid to Gulf Coast Residents


When Hurricane Sally unexpectedly intensified before landfall, thousands of Gulf Coast residents were left without electricity, television, or Wi-Fi access. Traditional digital communications failed just when information was most needed.
Leveraging the universal reach and low-bandwidth advantages of Short Message Service (SMS), iFOLIO deployed a SMS digital campaign to 25,000 affected residents. By combining direct text delivery with interactive digital portfolio links, iFOLIO provided immediate access to life-saving aid, including food pantries, water distribution centers, and emergency support.

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How iFOLIO Is Modernizing Sales Pitches with Digital Presentations & Business Cards

Atlanta Small Business Network recently caught up with Jean Marie Richardson, Founder and CEO of iFOLIO.  Hear all about the Digital Sales Enablement solution and how it helps sales teams accelerate deals. 

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iFOLIO Announces Cloud and Patent — Transforming Communications to Make Work Easier in the All-Digital World

Bridging sales, marketing, and service to make work easier is critical in the all-digital world. iFOLIO®, the leader in digital communications, today announces Cloud and a...

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iFOLIO & Georgia Tech Transform Game Day Experience with Digital | Win Award

iFOLIO, the digital communications platform that has delivered 154.9 million seconds of engagement for clients in the last 12 months, announces award for digital innovation with...

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Atlanta-based iFOLIO Modernizes Digital Sales Pitches for Start-ups and Sports Teams Alike

When a digital marketing SaaS platform is used by both high school seniors and the Atlanta Falcons, it’s worth checking out what all the hype could be about. And from their Buckhead headquarters, iFOLIO is certainly turning heads — or more specifically, turning more eyes to digital devices — through their unique set of products that drive customer engagement opportunities...

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GT Athletics Development Innovates Digital Donor Engagement

During 2020, development teams have had to double down on digital, when they can’t be face to face. Georgia Tech Athletics Development realized they needed a way to stay connected with strategic donors and premium season...

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iFOLIO and Twilio Partner to Power Digital Storytelling by Text Message

iFOLIO today announced their partnership with Twilio (NYSE: TWLO) to radically enhance the sales story on mobile. Live today, Twilio technology powers iFOLIO's digital sales...

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iFOLIO SaaS Platform Innovates Customer Introductions with Equifax

In a world where SaaS, AI, and viewer tracking are changing the way we do business, Hubspot reports 79% of sales professionals using digital/online platforms outsell their peers. Equifax chose iFOLIO SaaS platform...

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NAVC Transforms Player Development with iFOLIO Digital Portfolio Platform

North Atlanta Volleyball Club (NAVC), a volleyball leader with 25 teams serving girls ages 10-18 for 27 years, is jump-starting a new season with iFOLIO® digital portfolio platform. In our increasingly digital world...

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iFOLIO | iD-Tech Partnership Helps Arm Students with Hard and Soft Skills to Build a Successful Future in Innovation

iD Tech has been running summer tech camps for kids and teens since 1999, and their mission – to create life-changing tech experiences that embolden students to shape the future – hasn’t changed. But along the way, they...

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iD Tech Expands College Prep Program With iFOLIO Digital Platform

The competitive world of student college prep programs often revolves around test prep and grades. These are important, but they’re only two items of the more than 25 criteria that college admissions reviews in applicants.

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Beating the Odds: How an ACC Kicker Used iFOLIO Athlete Portfolio to Secure an NFL Draft Pick

They say results are all that matter. Not always. This ACC collegiate football kicker explained that the odds were against him when it came to the NFL. Even though he was the all-time leading scorer in school history...

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