CASE STUDY: Georgia Tech College of Computing | $822,000 Generated Through Digital Campaign
The Challenge & Strategy
The Georgia Tech College of Computing set out to expand and modernize its Corporate Affiliates Program. By switching to iFOLIO Cloud & Advancement, the team delivered interactive digital benefits packages and program information directly to 50 current and prospective corporate partners.
Moving from traditional outreach to a dynamic, digital-first experience delivered immediate, high-margin results for the college.
The Results
- $822,000 Total Revenue Generated
- 67% Email Open Rate
- 33% iFOLIO Content Open Rate
- 12:01 Average Engagement Time (Minutes)
The Impact
By leveraging iFOLIO’s intuitive marketing cloud and campaign tools, the Georgia Tech College of Computing transformed its corporate outreach. The campaign deepened industry relationships, opened valuable career opportunities for students, and secured $822,000 in funding to support the college’s ongoing growth.
Additional Engagement Results
EMAIL OPEN RATE
iFOLIO OPEN RATE
AVERAGE ENGAGEMENT
Client Perspective
“iFOLIO brings a different level of engagement & excitement to the process of fundraising. Through the platform, we’re able to both raise more money and save time. We were also able to engage and secure a lot of new and first-time donors. They all love receiving this level of personal outreach. The leads provided by the analytics are also continuing to be quite fruitful.”
- Mindy Hyde, Senior Director of Development, Georgia Tech AT Fund
