Raising Funds for Giving Societies:
University of Notre Dame's Rockne Fund
Increasing Funds Raised & Donor Conversions for Student-Athlete Scholarships
To generate giving society renewals and new donations, Notre Dame created a dynamic portfolio and personalized email campaign for donors with iFOLIO Marketing Cloud. For their Rockne Fund, Notre Dame created digital portfolios encompassing the donation impact on Notre Dame student-athletes, their facilities, and education. The presentation outlined the membership levels and included an embedded Give Now button for quick and easy donations.
Maximizing Outcomes Through Personalized Digital Outreach
Notre Dame saw engagement anywhere from 1 minute to 22 minutes on shared presentations and responses from every giving group level. One user raised $25,000 and in turn used iFOLIO as a personal thank you to the donor, strengthening donor relationships.
Feedback from the Notre Dame Team after using iFOLIO
“iFOLIO has been a game-changer for our team. The ability to share custom content one-to-one with donors and alumni has helped make our outreach more personal and relevant, and the response rate and returns we are seeing have been incredible. I can’t recommend iFOLIO enough.”
KEVIN FROST
Leadership Annual Giving Officer
University of Notre Dame
