Next-Gen Donor Stewardship: How Florida A&M Scaled Digital Personalization and Boosted Engagement with iFOLIO PURLS
The Challenge
In today's advancement landscape, effective donor stewardship is more critical than ever, and donor reports are a vital touchpoint for engagement. At many institutions, communications and design teams are stretched thin, and traditional stewardship tools, especially static, print or PDF reports, fail to meet donor expectations for personalization, design, and interactivity.
The Solution
Florida A&M University partnered with iFOLIO to launch a hybrid creative-agency-plus-technology model built specifically for donor communications. The result: a streamlined process for delivering personalized, digital-first reports featuring video, animation, and interactive calls to action, making it easier for donors to engage and to give.
This digital stewardship approach has transformed FAMU's communications, from its Annual Report and Endowment Report to a personalized donor thank-you campaign honoring the university's 8th president. Built-in analytics let the advancement team measure engagement, track donor actions, and refine outreach in real time.
See Examples
Taking their reports digital provided remarkable results!
Email Open Rate
Open Rate By Visit
Average Engagement
Florida A&M Testimonials
“iFOLIO has been a lifesaver for our team. I love this platform.”
- Quiana Lowe, Director of Marketing and Communications, FAMU
“iFOLIO has been instrumental to our donor engagement strategy with donor reports and acknowledgements that are visual and immersive, which have made a powerful impact. iFOLIO’s platform and customer support helped us elevate the donor experience.”
- KeChaunda Gilcrease, Assistant Director of Fiscal Operations, Florida A&M University
“We are still basking in the success of iFOLIO campaigns.”
- Kim Hankerson, AVP Florida A&M University
Looking Forward
FAMU extended the iFOLIO partnership another 3 years and plans to continue applying best practices for scalable, personalized donor stewardship, including sending pre-communications ahead of major report sends and using analytics to guide which donors receive follow-up touches.
