KSU and iFOLIO
Supercharging Fundraising – Giving Development Officers the Communications Power They Deserve
The Challenge
Development officers are creative, strategic, and deeply donor-focused; but scaling personalized donor communications remains a challenge for many advancement shops and institutionally related foundations, especially when marketing and communications resources are limited or stretched across competing priorities.
Amplifying Donor Impact
At the Kansas State University Foundation, the goal wasn’t to fill a gap—it was to amplify impact. By partnering with iFOLIO, the Foundation implemented a technology-focused strategy that enhanced existing communications efforts and extended the reach of its development teams. This approach empowered the team to elevate storytelling around capital projects, push customized communication in mass, and produce high-impact digital assets, like initiative-specific microsites, that inspired prospective donors to become philanthropic investors in restoring K-State’s historic Anderson Hall.
Generating Real Results
Clicks on Links
Email Open %
Average Time
Whether you're part of a lean team or a well-supported shop looking to do more, iFOLIO empowers development teams to engage donors with agility, creativity, and precision—while also collecting donor interaction data to inform and shape future outreach.
This partnership strengthened the Kansas State University Foundation’s capital fundraising efforts and has inspired expanded strategic use of iFOLIO for future initiatives. Across its client base, iFOLIO’s model has supported communications tied to over $4 billion in philanthropic contributions, spanning capital campaigns, donor proposals, automated email strategies, and matching campaign promotions.
Personalized Digital Outreach to Maximize Donations
Leveraging iFOLIO PURLs, Kansas State University delivered highly personalized campaigns to every donor—demonstrating the powerful impact of tailored outreach in fundraising. The results spoke volumes: an impressive 88.2% email open rate, driving exceptional campaign awareness and response. With dynamic visuals and clear, accessible calls-to-action, KSU successfully engaged donors, guided next steps, and provided answers right when they were needed.
Feedback from Kansas State after using iFOLIO
“Thank you for the great work to support our fundraising missions.
We appreciate the iFOLIO team.”
President and CEO
Kansas State University Foundation
