From Paper to Digital: Scaling Cadence Bank’s Digital Brand Presence to Accelerate Customer Acquisition
For enterprise marketing leaders, ensuring brand consistency across decentralized sales teams while driving pipeline velocity is a constant challenge. Cadence Bank transformed its face-to-face and virtual prospect interactions by digitizing its physical collateral. Powered by iFOLIO, the bank equipped advisors with interactive digital business cards and rich media assets that capture buyer interest instantly. The result was an elevated, modern brand perception as well as a lead generation solution.
The Cadence Bank Commercial Banking team needed a more modern way to engage clients then folders of papers, powerpoint decks, and paper business cards. They had a goal to go digital with traditional sales enablement to grow digital presence. With iFOLIO integrated platform, their Atlanta team was supported digital business cards and e-signatures.
The digital business cards help them grow their brand & build digital credibility in person and online on LinkedIn. They are on brand, but put a face to the relationship developer and provide more info about the valuable services the bank provides. Mobile share means no more forgotten cards because it can be shared from a mobile phone. These DBCs help to digitally market more about that business unit and services right from the business card + site.
The Atlanta Cadence Bank Team extended their digital sales enablement and marketing solution to include DBCs in LinkedIn profiles and e-signatures, turning every email into a marketing opportunity.
"Building digital presence is important for word of mouth, brand, and referrals. We've gone digital with iFOLIO digital business cards, a business page in our LinkedIn profile, and e-sig buttons. It's important as we build our brand and convey to clients we are modern and in touch."
PRESTON MCDONALD
Senior Vice President, Cadence Bank
