Traditional 1-to-1 outreach across high-value target accounts (or major donors) is inherently time-intensive, often capping rep capacity at around 150 visits or deeply engaged contacts per year.

To accelerate engagement without sacrificing personalization, Georgia Tech Athletic Association (A-T Fund) leveraged iFOLIO Cloud to execute personalized digital outreach campaigns (PURLs) via SMS and email.
By replacing slow, manual outreach with automated 1:1 digital experiences, the team reduced the time needed to engage 2,000 target accounts from 3 years down to just 5 weeks, generating $324,735 in high-impact funding.

Whether securing enterprise accounts or major athletic donors, modern buyers and supporters expect mobile-first, highly curated visual experiences.
Standard mass email blasts lack personal connection, while standard 1-to-1 manual outreach simply doesn't scale. Facing a time-sensitive campaign to fund critical infrastructure and global student-athlete recruiting, GT Athletics needed a solution to:

1. Penetrate a large segment of target prospects (2,000+ accounts) rapidly.
2. Deliver tailored, mobile-optimized content without diluting the personal touch.
3. Track buyer intent signals in real time to follow up on the most engaged leads.

GT Athletics launched targeted SMS and Email campaigns powered by iFOLIO’s Personalized PURL technology, delivering branded and personalized interactive digital experiences to every single donor.

• 1:1 Personalization at Scale: Built dynamic PURLs that greeted each donor individually and presented interactive, rich-media content focused on specific team needs (locker room updates, facility upgrades, and global recruiting initiatives). Scaled with iFOLIO's personalization engine automation. 
• Multi-Channel Delivery: Distributed personalized digital pages via SMS and email to meet mobile-first donors where they engage most.
• Analytics: Enabled real-time attribution measurement via patented analytics and engagement tracking.  Gave the development team actionable intelligence on who was interacting with the content.  Then developed follow up drips to complete the gift raise.

• $324,735 - Total Funds Raised in 5 Weeks 
• 30X Faster - Reached 2,000 Donors in 5 Weeks vs. 150/ Year with individual visits
• 1:1 Personalization - Scaled personalized digital experiences across the target audience engaging with SMS & email

• Accelerated Campaign Cycle: Scaled targeted engagement to 2,000 prospects in just 5 weeks, a task that previously took a full year to reach only 150 donors manually.
• Expanded Account Base: Successfully engaged and secured a significant wave of first-time donors alongside recurring contributors.
• Direct Asset Impact: Secured vital capital to overhaul team facilities and fund competitive global recruiting to attract elite student-athletes.

High-value donor acquisition doesn't have to choose between speed and personalization. By equipping outreach teams with iFOLIO PURLs, organizations can automate tailored, 1:1 experiences, shorten gift cycles from months to weeks, and give revenue teams the engagement data needed to close gifts faster.