University of Maryland Medicine
Scales Event Marketing & Management with Automated Campaigns & Templates
Increasing Event RSVPs and Maximizing Attendee Engagement
Managing 33+ signature annual events, including VIP receptions, investitures, and high-impact fundraisers like Shock Trauma, presents a dual challenge for advancement leaders: delivering a premier, high-end donor experience while maintaining operational efficiency.
The Challenge:
Faced with rigid legacy tools, unreliable software updates, and print-heavy workflows, the University of Maryland Medicine (UMM) partnered with iFOLIO to execute an enterprise-wide digital transformation. By replacing traditional print programs and static emails with dynamic, interactive iFOLIO event hubs, UMM achieved a 64% email open rate across 37,000+ targeted campaign touchpoints, while unlocking real-time intent data to drive measurable fundraising outcomes.
The Solution
Automated Campaigns & Templates
The University of Maryland Medicine teamed up with iFOLIO to create stunning event invite templates and RSVP templates to scale event campaigns during peak season. In the last year, Maryland has sent over 37,000 invites, reminders, and event campaigns with a 64% email open rate.
Outstanding Results
Total Views
Email Open Rate
Clicks on Links
The Results
The University of Maryland Medicine has outstanding results:
- 7,330 page views
- 64% Email Open Rate
- 1,030 Actions in Links - to purchase tickets, sponsorships, RSVP
- viewership in 41 states and 12 countries
Client Perspective
"We are in iFOLIO all day every day!"
- Julie Ecke, Director of Special Events, University of Maryland Medicine Philanthropy
“I have been an iFolio user for almost two years and while the simple email campaign feature has been working for us, I was very excited to use the new Advanced Email Builder feature. In the past, I had been using a lot of HTML coding to achieve what my team was looking for in emails - bolded and italicized text, external links, images, etc. The new Advanced Email takes that extra work away and makes it easy to edit emails just like you would edit an iFolio. Our email campaigns look cleaner and more professional with the ability to add images and button links, include social media icons and links, and overall elevate the branding of our emails beyond what the simple email can do. Thanks so much for adding this feature!”
- Rhea Steen, Assistant Director of Special Events, University of Maryland Medicine
