Managing $48 million in high-value accounts demands more than generic batch outreach, it requires a precision Account-Based Marketing strategy and system. To boost retention and streamline the renewal experience, a major Texas baseball MLB franchise partnered with iFOLIO to execute 1:1 customer engagement at scale. By deploying PURLs, the team automated personalized digital renewal portfolios featuring individual account holder names, tenure milestones, and tailored package details. The result? A seamless buyer journey that removed friction, exceeded renewal targets, and protected core account revenue.

These personalized URL’s, or PURL’s, are customized to show exactly what the customer has previously bought and allow them to renew in just a few clicks, but also contains details surrounding upgrade options for a more premium visit to the ball park. This allows the baseball organization to not only close a sale but offer an update on what else they could be experiencing on game days.

Personalization is no longer just nice-to-have; consumers expect it, and iFOLIO is the best way to get custom information into the right hands of buyers so you can catch their eye and convert a purchase as quickly as possible.