Crimson Tide Foundation

Streamlines Personalized Endowment Reporting

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Engaging 400+ Donors with Modern, Visual Reports

The University of Alabama's Crimson Tide Foundation teamed up with iFOLIO to create beautiful digital reports that provide personal donor data using iFOLIO's patented PURL analytic capabilities. Their reports were sent to over 400 donors, with an email open rate of 76.2%, and an average time on page of over 6 minutes!


Example Report

The Outcome of Digital Personalization

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iFOLIO Open Percentage

(Link within email clicked)

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Email Open Rate

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Average Engagement

Making Endowment Reports Personal with iFOLIO PURLs

The Crimson Tide Foundation's endowment report campaigns have seen an average engagement time of over 6 minutes and an email open rate of 76.2%. Their campaign resulted in 46 clicks on links from donors spanning across the country.

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"This is amazing! I can’t wait for our donors to receive them."


- Lindsey Blumenthal, Assistant Athletics Director, Operations and Stewardship,

Crimson Tide Foundation

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