Henry Ford College
Supercharging Donor Engagement During Giving Week with iFOLIO
The Challenge
Henry Ford College (HFC) sought to boost engagement and donations during its annual Giving Week, a critical period for faculty, staff, and alumni contributions. Historically, outreach relied on traditional emails and manual processes that limited personalization and engagement tracking. HFC needed a solution to:
- Increase donor interaction during the high-impact Giving Week
- Deliver personalized, visually engaging content
- Streamline campaign management while capturing insights on donor behavior
The Solution
HFC partnered with iFOLIO to launch personalized digital donor campaigns during Giving Week. Key features of the approach included:
- Tailored messages for individual donors to increase relevance and engagement
- Visually rich, branded digital communications for a modern donor experience
- Real-time analytics to track donor interactions and guide follow-up engagement
The solution also supported endowment reporting, transforming a previously tedious, time-consuming process into streamlined, visually appealing reports that donors enjoyed interacting with.
Henry Ford Testimonials
“Henry Ford College is wrapping up a successful Week of Giving for our faculty and staff.
We could not have done it without the help of the iFOLIO team.”
Assistant Director Institutional Advancement
Henry Ford College
“I am thrilled we found iFOLIO for our endowment reporting. It's transformed a tedious, time-consuming process into a streamlined, visually appealing report that our donors adore. With insightful analytics, we understand our donors better and can engage more effectively. I can't speak highly enough of iFOLIO!”
VP of Advancement
Henry Ford College
The Results
iFOLIO’s personalized campaigns had a direct, measurable impact during Giving Week:
2,591 Engaged
2,591 donor communications engaged, surpassing engagement expectations
Increased Interaction
Increased overall donor interaction and visibility into donor behavior
Streamlined Reporting
Streamlined reporting processes with visually compelling, actionable insights
Strengthened Stewardship
Strengthened stewardship and donor relationships with a modern, digital approach
The Impact
By combining personalized communications with interactive digital reporting, Henry Ford College successfully:
- Supercharged donor engagement during a key fundraising period
- Improved efficiency for advancement staff
- Leveraged analytics to make data-driven decisions and plan future campaigns
- Delivered a better overall donor experience that deepened relationships and inspired giving
This case illustrates how institutions can amplify fundraising results and transform stewardship by adopting digital-first, personalized campaigns, especially during high-impact events like Giving Week.
