Henry Ford College
Supercharges Engagement During Giving Week
Increasing Funds Raised & Donor Conversions
To kick off giving week, iFOLIO powered a 5-day drip campaign for Henry Ford Community College, sent to faculty and staff. Henry Ford created a dynamic giving and personalized email campaign for donors to generate recurring payroll pledges and one-time donations. The campaign outlined the ways to give and included a recurring digital payment form and "Donate Today" button directing donors straight to their website giving page for quick and easy donations.
Stunning Giving Week Outcomes
Total Sends
Email Open %
For One Campaign
Average Time
Personalized Digital Outreach to Maximize Donations
With over 1,100 sends on each campaign, Henry Ford saw an email open percentage of 61.1%, boosting campaign awareness and outcomes. Using a Frequently Asked Questions dropdown, Henry Ford was able to efficiently answer any donor questions, promoting visits to the college's Giving page.
Feedback from Henry Ford after using iFOLIO
“Henry Ford College is wrapping up a successful Week of Giving for our faculty and staff.
We could not have done it without the help of the iFOLIO team. Thank you, iFOLIO.”
Shai James Boyd
Assistant Director Institutional Advancement
Henry Ford College Foundation
