University System of Georgia Foundation
Transforming Stewardship with Digital Reports and Personalized Engagement
The Challenge
The University System of Georgia Foundation (USGF) supports 26 universities and engages a wide audience of donors, constituents, and institutional leaders.
As donors increasingly interact digitally, the Foundation faced a critical challenge: modernizing its stewardship communications. Traditional print reports and static communications limited engagement and made it difficult to measure impact or track donor behavior.
The Solution
USGF partnered with iFOLIO to implement a digital-first strategy for key stewardship communications, including:
- Endowment reports
- Impact reports
- Gala reports
The approach combined creative and technology resources, allowing the Foundation to deliver:
- Personalized, visually engaging reports for each donor
- Storytelling-focused content to highlight impact and achievements
- A scalable process capable of handling audiences across the 26-campus system
- Real-time analytics to measure engagement and inform next steps
"Our Annual Report was great!"
- Scott Bryant, Chief Executive Officer, Vice Chancellor for Development,
University System of Georgia Foundation
The Results
With iFOLIO, USGF achieved significant improvements in both donor experience and operational efficiency:
Reimagined donor reporting
Digital-first, interactive reports grounded in storytelling and impact
Hybrid creative + technology model
Streamlined workflows and improved quality of communications
Scalable personalization
Best practices applied across a wide audience for effective stewardship
Analytics-driven insights
Real-time tracking of opens, engagement, and donor interactions to inform follow-up actions
The Impact
By modernizing their stewardship communications, USGF was able to:
- Engage donors with interactive, personalized content
- Increase efficiency and reduce manual reporting workloads
- Apply data-driven insights to strengthen relationships and guide strategic decisions
- Set a new standard for digital donor engagement across multiple campuses
This partnership demonstrates how universities can transform traditional stewardship practices into scalable, measurable, and engaging experiences, combining creativity, technology, and analytics to meet the expectations of today’s digital-first donors..
