Engage Attendees with
Personalized Event Invites
Event Invites That Delight Attendees
Deliver an engaging and personalized event invite. Add a unique, personal touch to your event invites with iFOLIO PURL (personalized URL) campaigns. Make your invites stand out with scalable PURL automation.
1. Create Your Event Invite Page
2. Add Personalization using iFOLIO PURLs
3. Add Eye-catching Visual and Branded Content to Your Invite
4. Delight Attendees with Embedded Event Playlists, Maps, and More!
5. View the Impact of Personalization with Patented Analytics
Follow Best Practices for Creating an Event Page
iFOLIO's intuitive Creative Editor and pre-set templates make building visually appealing, effective event pages simple. Build an engaging event invite page with an embedded RSVP form. Include basic event information such as date, time, and location, as well as engaging visuals and embeds. You can embed an RSVP form directly into the iFOLIO page to easily collect RSVPs.
iFOLIO PURL Customization
With iFOLIO PURLs, customize any block content (text, videos, images, colors, etc.) to the recipient. Create and send invites that feel like they were made specifically for each attendee.
Each invite page is delivered via a mass campaign to visual text message or visual email. PURL automation enables automated personalization at scale, with all personalization configured in one spot during the campaign send.
Add Personalized Content to Your Invite Page
Create a personalized greeting welcoming each specific attendee.
Use iFOLIO PURLs to add personalized fields that will populate with each attendee's specific name, organization, etc. You can include any type of information. Automated personalization will make your invite stand out and boost engagement rates, while reducing manual work.
Delight Attendees with Embedded Event Playlists, Maps, and More!
Using the HTML Editor, you can embed a map showing the location of your event, a Spotify playlist to excite attendees or a variety of other content.
Send your Event Invite Campaign
Use iFOLIO's Campaign Scheduler to send your event invite via visual email, visual text message, or both. Sending campaigns through iFOLIO is a simple, 3-step process.
Make sure you set up your campaign spreadsheet to include PURL personalization.
Learn more about sending iFOLIO campaigns:
View the Impact of Personalization with Patented Analytics
Once your event invite is sent, view the shared stats dashboard to understand who is engaging with your content for more insight-driven follow-ups. Use the Scroll Map to see which areas of your event invite page are grabbing the most attention of your audience. View the duration of each user visit to your presentation so you don’t miss an opportunity.
Make Event Planning Decisions Based on Real Data
Share event campaign analytics with team members to keep everyone informed and prepared for the event. Follow up with viewers based on their responses to maximize attendance.
Use campaign analytics to filter out which viewers opened the event itinerary, and download a spreadsheet of campaign deliverability & open rates per send to create reminder campaigns tailored for each attendee.
You can send invitation reminders to those who did not open the invite, and event information campaigns to those who did.
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