About iFOLIO PURLs (Personalized URLs)
Increase conversions by personalizing campaigns with individual URLs adapted for each recipient.
Send Personalized URL campaigns via email or text message! "Double touch" a send to email & text. Build community as you deliver info with private URLs!
1. What are Personalized URLS?
2. How it Works
3. Use Cases
4. Automate PURLs
What are Personalized URLS?
iFOLIO PURL (Personalized URL) Campaigns offer a unique way to automate and personalize your text message and email campaigns. With individual URLs tailored for each recipient, every person receives a distinct, customized page—completely automated from one campaign send. Build community while delivering information with a personal touch, from event invites & itineraries to reports & membership updates.
How it Works
PURLs work with iFOLIO’s modernized digital storytelling tools, which include dynamic text and media layouts, video and GIF support, animated charts, HTML embeds, and interactive content.
The iFOLIO Cloud platform combines field attributes in an iFOLIO page with the campaign list spreadsheet to create customized digital experiences. Design campaigns or reports that generate unique portfolio content & update text, images, and block content based on field attributes. iFOLIO Cloud delivers these PURL pages securely & privately via text message or email.
Use Cases
Events (Invites, RSVPs, Itineraries)
- Send personalized event invites, event info landing pages, & RSVP pages
- Automate reminder campaigns before the event
- Deliver individualized itineraries to attendees
Automated Reporting
- Securely deliver personalized reports with rich media support
- Deliver critical information & updates with a friendly, digital solution
- Customize page contents on a per-individual basis
Membership Updates
- Send personalized membership information & updates
- Automate membership renewals from the update page
Automate PURLs
Design campaigns or reports and automate PURLS (personalized URLs) that generate unique customized portfolio content that updates text, images, and block content based on field attributes. Send on-demand or scheduled with automation.
Use shared stat analytics for follow-up with the hottest leads
Once your PURL Campaign is sent, view the shared stats dashboard to understand who's engaging with your content for more insight-driven follow-ups. View the duration of each visit to your landing page by user so you don’t miss an opportunity.
950 East Paces Ferry Rd NE, Suite 1500, Atlanta, Georgia 30326
Phone: 470 - 223 - 4818, | Email: info@ifoliocloud.com