Reviewing Campaign Analytics
Why Are Campaign Analytics Valuable?
iFOLIO's Campaign Analytics help you understand campaign conversion better with data intelligence. iFOLIO allows you to measure omnichannel analytics for text message and email sends, view total sends, deliverability, open rates, action rate, bounces, shared stats, geography, heat maps, and more in one dashboard.
Comprehensive campaign analytics ensure that you can fully understand campaign performance, follow customer journeys, and adapt when necessary. Use iFOLIO's Reverse CRM® technology to automate data entry from campaign sends into any CRM system.
Here's how you can review analytics for your own iFOLIO campaigns.
Select Your Campaign From The Campaign Analytics Tab
From the iFOLIO Admin Dashboard, click on Campaigns in the navigation bar. Then, click “Campaign Analytics” on the top left side below the navigation bar.
The Campaign Analytics Dashboard lists campaigns in a grid organized by the time they were sent, starting with the most recent. You can identify your campaign by the title, the preview thumbnail, the date and time sent, or the number of contacts.
CAMPAIGN ANALYTICS DASHBOARD
What is included in the Campaign Analytics Dashboard?
Visits Graph & Message Views
At the top of the Campaign Analytics page, you’ll find 3 things:
Visits Visualization - A graph showing the number of daily visits over time.
Email View (If Sent Via Email) - Shows the Campaign Email from the recipients’ point of view.
Text View (If Sent Via Text Message) - Shows the Text Message from the recipients’ point of view.
Email and Text Analytics
This section shows an overview of analytics for email and text message sends, plus combined totals. It includes Sends, Opens, Click-Throughs, Bounces, iFOLIO opens, and more.
Geography
In the Geography section you can view a color coded map of the United States or the World showing the amount of views from each location.
Engagement Heat Map
The Engagement Heat Map shows a color-graded visualization of the iFOLIO page based on which regions attract the most attention. Red regions have the most view time, and blue regions have the least. On the right side, you can find block-by-block statistics for Views, Average Time, and Total Time of all views.
Clicks on Links
After the heatmap section comes Clicks on Links. If you have any links or linked buttons in the campaign iFOLIO, here you can find out how many times they’ve been clicked, individually or in total.
Shared Stats
At the bottom of the Campaign Analytics page is Shared Stats. Shared stats show statistics for each individual contact who received your campaign. Contacts can be searched via Name, Email, Position, or Company from the search bar above the list.
From left to right you’ll find the Contact’s Name, Mode (Phone and/ or Email Address, Delivery Status, Time Sent, # of Visits, Duration of Visit(s), and the Contact’s Company and Position. You can also download a spreadsheet containing the data using the download button at the top right of the list.
Data Entry Automation with Reverse CRM®
Automate data entry into any CRM system with iFOLIO's Reverse CRM® technology. iFOLIO is CRM-neutral, and supports data integration using donor ID fields. Add donor IDs to the campaign spreadsheet's "Notes/ID" field before sending. After sending, download the shared stats from Campaign Analytics. Each campaign share, delivery status, iFOLIO open, view duration, and unique tracked link will be saved alongside each recipient's Donor ID. Upload the spreadsheet to your CRM system to save time on data entry!
Prospect Heat Maps
Within the Shared Statistics list, you can click on the time listed under “Duration” or open the Dropdown next to Visits and select a specific session to see an individual scroll map for that prospect. Again, the heatmap shows which regions of the page accrued the most time spent, this time from an individual visitor rather than in aggregate for the whole campaign. This provides valuable insight into the customer journey and enables the prioritization of promising leads.
950 East Paces Ferry Rd NE, Suite 1500, Atlanta, Georgia 30326
Phone: 470 - 223 - 4818, | Email: info@ifoliocloud.com