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Streamline Operations & Increase Engagement with Personalized Content

Enjoy these tips to help you reduce workload and complex systems while increasing your engagement. Here's how you can get the most out of iFOLIO.

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Tip #1: Scale with Business Units

iFOLIO’s high performance platform empowers scalability with with proprietary algorithms and industry-leading analytics. Businesses can add additional business units with their own services and dedicated media libraries easily in one day.

iFOLIO enables you to support your teams with their own users, content, and services through flexible & affordable plans that allow you to add services to only accounts that need them. You can also keep track of results for all business units with analytics at the parent account level.


Tip #2: Use Templates to Scale Efficiently

Templates in iFOLIO make it easy for teams to build and adapt content for a variety of uses and various users. Content can be built in a central location and pushed to users across different teams with variable editing permissions for different users. Presentations, proposals, campaigns, and other material can be easily adjusted for any use case while maintaining a consistent feel and cohesive brand image.



Boost Your Engagement by Delivering Unique Personalized Content At Scale

Did you know that 71% of Consumers Expect Personalized Communications from brands, and 76% of Consumers are frustrated when they don’t get it?

Additionally, Personalized Emails have 26% Higher Open Rates than Generic Emails and
79% of Consumers only engage with offers tailored to their past interactions.

As the statistics show, in today’s age of technology, personalization is a crucial aspect of creating engaging experiences for clients, prospects, and consumers.



Benefits of Personalized Content

Enhanced Engagement: Consumers engage with personalized content at a significantly higher rate than generic content.

Increased Conversion: Content that resonates with the recipient is more likely to encourage action towards making a purchase.

Customer Retention: Personalized content helps to create a connection between your brand and customers, contributing to an increase in trust and potential for brand loyalty.


Tip #3: Personalized Campaigns with Email Subject Personalization

iFOLIO’s easy-to-use email campaigns allow you to add personalization to each recipients subject line. Personalized subject lines make a huge difference in drawing recipients’ attention in an inbox crowded with marketing materials. For further personalization, iFOLIO now allows you to display a sender name instead of a sender email address.


Tip #4: Save Time with Campaign Workflows

iFOLIO is built to reduce workload and streamline processes to optimize your campaigns. Use iFOLIO’s campaign scheduler to schedule campaigns on demand or automate for a future send, allowing you to focus on other important tasks.


Tip #5: Deliver Industry-Leading Personalization with PURLs

Personalization meets dynamic content with iFOLIO PURLs. Maximize your engagement with highly-personalized 1-to-1 experiences. PURLs (Personalized URLs) are extremely useful for Reports, Events, and Personalized campaigns because they utilize variable, personalized content that adapts to each recipient and creates a unique experience.

Learn More About iFOLIO PURLs


Differentiate with Dynamic Content

• Presentations
• Proposals
• Campaigns
• Microsites
• Reports
• Invites, Save-the-Dates, and Reminders
• Newsletters
& More!


Tip #6: Measure and Retarget with Patented Analytics

Increase conversion by up to 300% with retargeting and drip campaigns. iFOLIO’s triple patented analytics provide real-time insight that helps you measure content success and react accordingly. From summary analytics such as views and session time to shared statistics and patented heat maps of engagement, iFOLIO help you make data-driven decisions that help optimize your content.

Learn More About iFOLIO Analytics


Drive Growth with iFOLIO Marketing Cloud Today!

Use iFOLIO Marketing Cloud to transform your sales enablement, digital marketing, web marketing, and more!


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