iFOLIO PURL CAMPAIGNS


GET DEMO







img

ENGAGE HIGH-VALUE AUDIENCES WITH

PERSONALIZED COMMUNICATIONS


Send highly personalized 1-to-1 experiences

Differentiate with unlimited dynamic content

Maximize Engagement with Personalized Content At-Scale

Optimize your Workflow with Automation and Measure Results with Comprehensive Real-Time Analytics






img

TARGETED ACCOUNT-BASED MARKETING

Scale with dynamic, personalized campaigns.

Build and send targeted, personalized communications easily in one flow.
Deliver securely via personalized visual emails & visual text messages.

Power modern experiences that Connect, Engage, & Convert.








THE IMPACT OF iFOLIO

img

$4B+ IN FUNDRAISING

Supported over eight years across 23 universities.

img

$100M+ IN TICKET SALES

Powered major sports & entertainment clients, including Texas Rangers, Atlanta Falcons, Atlanta United, Madison Square Garden, New York Knicks, and New York Rangers.

img

DIGITAL CAMPAIGNS

The digital transformation benefits of converting print marketing and receiving customer analytics are a 100% ROI in a year.


Example: An iFOLIO Bank client previously spent $300,000 on print materials that remained in boxes.


img

CUSTOMER LIFETIME VALUE

iFOLIO generates on average 52% increase in customer lifetime value.

img

PERSONALIZED CAMPAIGNS

iFOLIO personalized content has increased customer engagement by 40%







WHAT IS A PURL?

A PURL is a Personalized URL - a digital page that is personalized for a specific purpose or individual.

PURLs allow customized text (like Name, and report details).

iFOLIO PURLs are unique and enable custom content with digital storytelling tools, which include dynamic text and media layouts, video & GIF support, animated charts, HTML embeds, and interactive content.

Personalize reports at scale with iFOLIO’s proprietary PURL technology.

img

HOW IT WORKS

PURLs work with iFOLIO’s modernized digital storytelling tools, which include dynamic text and media layouts, video & GIF support, animated charts, HTML embeds, and interactive content.

The iFOLIO Cloud platform combines field attributes in an iFOLIO page with the campaign list spreadsheet to create customized digital experiences.

iFOLIO delivers these PURL pages securely & privately via text message or email.

img






WHY IT MATTERS

img

Organizations are 80% more likely to increase their win rates with unified sales enablement platform.


(via G2)

img

Data-driven marketing leaders are 6x more likely to gain competitive advantages & profitability.


(via Impact Networking)

img

74% of constituents state that their organization's digital platforms (websites, etc.) are outdated or difficult to navigate, leading to poor engagement.


(via Alumni Access)








SCALE YOUR CAMPAIGNS SEAMLESSLY

img

1. Customize Template for Content Order

img

2. Add Data Attributes for Personalization

img

3. Organize List to Match Personalization Fields

img

4. Test to Ensure Accuracy

img

5. Build & Send Campaigns








MAXIMIZE RELEVANCE AMONG HIGH-VALUE ACCOUNTS

Improve results and stand out by delivering unique experiences.

User personalized attributes to stay relevant with targeted content and address specific needs and pain points of target accounts.

img
img

BUILD & NURTURE RELATIONSHIPS

Develop deeper connections through highly personalized communication and outreach.

Foster loyalty by focusing on relationship-building and creating a memorable digital experience.

IMPROVE YOUR MARKETING ROI

Increase engagement and boost conversion with tailored messaging that resonates.

Send targeted marketing campaigns that your audience cares about.

Reduce waste by focusing your efforts on promising accounts who interact with your campaigns.

img
img

EXPAND YOUR BUSINESS WITH ACCOUNT RELATIONSHIPS

Build and maintain long-term relationships with high-value customers.

Turn loyal customers into brand advocates and grow your reach through their networks.







SCALE PERSONALIZED CAMPAIGNS SEAMLESSLY

DELIVER UNIQUE PERSONALIZED CONTENT AT SCALE WITH AUTOMATION

Boost engagement and drive conversion by adding a personal touch for every contact. Send in-bulk using a campaign list with PURL fields.

Send on-demand or automate by scheduling for a future send.

img
img

DYNAMIC CAMPAIGNS ADAPT TO INDIVIDUAL
RECIPIENTS

Design campaigns with PURLs that generate unique customized portfolio content that updates text and images, and block content based on field attributes.

Perfect for personalized reports, renewals, proposals and more!




OPTIMIZE CAMPAIGN SENDS

Streamline your campaign sends with integrated campaign tools.

Easily Build, Personalize, Preview, and Test in one flow with 3 simple steps.

img

1. SCHEDULE

Use the date and time picker to schedule your campaign send. Or choose to send immediately with 'Schedule Now'

img

2. BUILD, PREVIEW, & TEST

Build your visual email and/or text message, add images and preview within the editor. Test by sending to yourself.

img

3. UPLOAD YOUR LIST & SEND

Upload or a formatted list using the downloadable template or load a saved list, then click to schedule your campaign or send immediately.

MEASURE & IMPROVE CAMPAIGN CONTENT WITH A/B TESTING

Easily Create & Send Different Variations of Content

Segment Your Audience Into Separate Campaign Lists to Maximize Results

Use Real-Time Analytics to Identify What Content Is Most Effective

Learn More:
OPTIMIZE WITH A/B TESTING

img




img


MEASURE RESULTS WITH CAMPAIGN ANALYTICS

View in-depth campaign analytics to measure effectiveness and drive conversions.

See Deliverability, Opens, Clicks on Links, Heatmaps, and more!

Rock that marketing review with Patented Analytics.

Prioritize everyone who has viewed and engaged with a campaign.

Understand opportunities and see what your viewer cares about.

Boost conversion by following up with the right prospects at the right time.







SUCCESS STORY:
TEXAS RANGERS EXCEED GOALS WITH PERSONALIZED TICKET RENEWAL CAMPAIGN

The Texas Rangers sent out a PURL renewal campaign for Rangers season ticket holders. The organization personalized ticket renewals for $48 million of accounts through iFOLIO PURLs & exceeded goals. Each recipient received a personalized renewal page with their name and an account summary table, boosting engagement and ticket sales.

See more impactful designs from iFOLIO:
iFOLIO TOP 100

img


CRM INTEGRATION

Utilize iFOLIO Reverse CRM technology to automate campaign sends into your CRM.

Automatically posts to your CRM when you share with a prospect.

CRM INTEGRATION

img

GET STARTED

img

950 East Paces Ferry Rd NE, Suite 1500, Atlanta, Georgia 30326

Phone: 470 - 223 - 4818, | Email: info@ifoliocloud.com

powered by ifolio