92% of marketers say that customers and prospects expect a personalized experience and 80% of consumers are more likely to make a purchase when brands offer personalized experiences. Consumers don’t just see personalized marketing as a bonus anymore, they expect and demand it. It is vitally important for marketers to engage consumers with personalized marketing if they want to generate conversions.

Here’s how you can increase your conversions and drive growth with Personalized Marketing.

The first step towards improving your marketing with personalization is choosing a platform with flexible capabilities that enable deep personalization. Marketing software like Salesforce Marketing Cloud, Hubspot, Mailchimp, and iFOLIO are some platforms that offer personalization capabilities that you can leverage to increase your marketing effectiveness. Here we’ll focus on iFOLIO’s cutting-edge personalized marketing capabilities. iFOLIO is built to be flexible and intuitive so users of any experience level can deliver stunning marketing content.

For more on what makes iFOLIO stand out, take a look at these Key Differentiators

iFOLIO delivers personalized content via PURLs, or Personalized URLs. A Personalized URL is a unique, individual link that contains content tailored to each recipient of an email or text message campaign. Each contact of a PURL campaign receives a unique, custom iFOLIO with content that automatically updates, allowing you to send a mass campaign without sacrificing personalization. Personalized content in an iFOLIO PURL page can include text, images & media, forms, reports, and more. With PURL capabilities, sending unique reports, invites, itineraries, and highly targeted marketing content is simple and effective.

Learn More About What You Can Do with iFOLIO PURLs

Automation is a key piece of iFOLIO Marketing Cloud’s cutting-edge functionality. iFOLIO is built so that you can automate your campaign sends and easily deliver content to your audience at the right time. In addition to the campaign scheduler, iFOLIO PURLs - as mentioned before - automatically update content for each recipient, allowing you to deliver unique, personalized content to your audience in just one campaign send, regardless of the size of your list.

iFOLIO boasts a comprehensive analytics suite that offers real-time insight on a variety of metrics to help evaluate and optimize performance. For each campaign send, analytics are automatically collected every 2 seconds, providing the most up-to-date insight at all times. Within the campaign analytics dashboard for your campaign, you’ll find all the data you need to measure its success. You’ll be able to see deliverability, opens, bounces, & click-throughs for both email and text message sends, as well as geography, clicks on links, and a patented heatmap that shows areas of interest on the iFOLIO page.

Perhaps most importantly, Shared Stats analytics allow you to see how each individual recipient engaged with your campaign. You can search the list for important contacts, see when they opened your iFOLIO, how long their session time was, and even see an individual heat map that shows what they were particularly interested in. Using shared stats and heatmaps, you can identify and prioritize prospective customers based on their engagement and optimize future communications for maximum effectiveness based on their behaviors.

Dive Deeper Into iFOLIO Campaign Analytics