An event page is a great way to generate interest in your event and increase your potential reach. While advertising on social media channels or elsewhere is great, creating a dedicated event page makes it possible to include detailed information, links, RSVP forms, and more. Building an event page allows you to present all the necessary content in a single location without causing clutter on your home site. You can also track visitors and engagement on the event page to gauge interest in the event.

Building an event page is especially easy using iFOLIO. For a great starting point, choose the “Event” template to start your iFOLIO page. Once your iFOLIO is created, you can select from a wide range of block layouts, add media using the media library, customize your page design with drag-and-drop editing, edit text, use on-brand colors, embed forms, maps, and more to make your page stand out.

Learn More About Building a Landing Page in iFOLIO

Your event page should be attention-grabbing, engaging, and should encourage visitors to take action - whether that be RSVP-ing for your event, signing up for reminders, or following your socials. Here is some of the content that you can include to make your page dynamic and effective:

• The Event Name
• Date Time and Location
• Schedule or Agenda
• Description of Activities / Offerings
• Event Media
• Videos, Images, & GIFs
• Alerts / Newsletter Sign-Up
• Register Now Button or Embedded Form
• Links to Home Page & Social Media

Once your event page is up and running, your work isn’t done. It’s time to get the word out! Leading up to your event, use your other channels such as social media and your website to direct traffic to your event page. Once prospects are engaged with your Event Page, they’re more likely to spread the word themselves. If you included a way for visitors to sign up for reminders, you can send an email or text message campaign to remind them of the event and boost the hype.

Learn More About Sending a Campaign Here

A navigation bar is an important piece of your website. The nav bar provides users with a clear and organized way to access different sections of the site, enhancing their overall browsing experience. With iFOLIO, you can easily build and customize a navigation bar to add to your website and provide a streamlined experience.

Learn How You Can Build a Nav Bar in iFOLIO

One of the main benefits of building an event page with iFOLIO is that you can easily access real-time analytics for that page. See statistics for reach and engagement, measure interest with scroll maps, identify leads and much more.

Learn About iFOLIO’s Patented Analytics

Even a URL can make a big difference in creating a professional appearance for your site. iFOLIO allows you to choose a custom short URL when publishing iFOLIO pages, and if you have a company domain, you’ll be able to connect that domain to iFOLIO and manage your site using iFOLIO Cloud.

Meta Tags and Descriptions help boost your site in Google Search rankings, giving you the best chance at achieving organic reach. You can add a site description and relevant keywords to each of your iFOLIO pages and easily update them at any time.

Maintaining a good website is more than just building quality content and hoping for wide reach. Measuring your site’s performance and using the insight to improve content and strategies is key to achieving continued growth and driving conversion. iFOLIO’s Patented Analytics give you access to valuable data for each one of your iFOLIO pages in real time so you can understand performance and adjust future actions accordingly.

Learn More About iFOLIO’s Analytics Suite