Creating a good landing page may seem like a daunting task at first, but by following a few simple steps and using iFOLIO you can create effective landing pages easily!

Before you even start building your landing page, you need to define your goal(s) and decide your target persona.

Ask Yourself These Questions:

Why are you making a landing page? What is the objective?

Who do you want to visit your landing page?

What do you need from your landing page visitors in order to achieve your goal?

Your answers to these questions serve as a guide for what content you will need in your landing page, from copy to fillable forms and calls to action. Solidifying your reasoning for making a landing page makes it much easier to create a landing page that will meet your goals.

Create an iFOLIO using a landing page template or start from scratch and customize the layout to suit the content that you want to include in your page. Use the simple iFOLIO editor to add colors and fonts that match your company branding, and use the media library to easily upload, share, and add custom images, videos, GIFs and more to your page.

Some general tips for designing your landing page include:
• Use a captivating hero-image in the banner or near the top of the page to attract visitors' attention and show them what your offer is about. 
• Use images and or graphics to tell your "story". Include real images of your product or your team when applicable.
• Use a color palette with both bright and muted tones, creating balance and allowing for contrast.

Now that your page is customized, it's time to add in the actual content! Start out with an outline of the content you need to include. Typically a landing page will include a header, a tagline, body copy, and a call to action.

While writing a captivating headline and grabbing attention with visuals is important, it's also vital to write engaging body copy in order to have an effective landing page. Copy should be concise and should guide the reader towards taking the action that you want them to take. iFOLIO's drag and drop block system makes it easy to break down content into different sections, distilling large chunks of text into digestible pieces.

There are a few main things that should typically be covered in body copy. First, you’ll want to address the problem that your solution solves. Show the customer that you understand the issue that they face, whatever it is. Once you do that, you should present your solution - the offer that you’re extending in exchange for their information. Explain clearly why your offer can be the solution to their problem. Your solution may not be enough to convince the customer, so you should also cover the features of the solution that you are offering. Further explain what is actually included in your offer in order to make it more enticing to the customer.

Make sure to remain concise. Large blocks of text can be intimidating to visitors and lead to higher bounce rates and fewer leads. If you have trouble writing your copy, you can speed up the process by using generative AI to help write a draft, then use that as a guide to write your final copy. Only use AI as a tool to assist you, never use unedited AI-generated copy in your pages.

Once your copy is written, you can add your call-to-action. The CTA is arguably the most important element on your page, as it directly encourages conversions (the main purpose of a landing page). Your call to action should be a highly visible, clickable button or hyperlink that stands out in the page and is easy to find. It should clearly explain the action that you want visitors to do, such as "Learn More", "Download Newsletter" or "Submit Form". iFOLIO enables you to easily add as many custom buttons as you need with the intuitive button editor, allowing you to implement effective call to actions easily.

If you want to effectively create leads from your landing page, you may need a form to collect information on customers. Be careful not to ask for too much information, but only what you need to generate the lead. Many times, simply a name and an email address will suffice. You should only ask for more information such as home address, phone number, company name, and job title if it is absolutely necessary to tailor your offers. Using iFOLIO, you can easily embed any web-based forms, making collecting information on leads as easy as possible.

Now that you’ve added all of your content, you’re almost ready to publish your landing page! Before you launch your page, though, it is important to test and preview it. Make a final check for any grammatical errors in your copy, and view the page preview to test your call-to-action buttons, any other links, and to make sure that design elements are loading and appearing properly. Once you’ve double (or triple) checked your page, you’re good to hit publish!

It's not over as soon as you hit publish! Once you launch your landing page, you still need to keep tabs on its performance. Using iFOLIO’s patented analytics, you can easily glean valuable insights from in-depth data on your landing pages. View basic statistics like page views, session time, opens, and clicks on links, and take advantage of patented heat maps that show which part of the page visitors spent their time looking at, allowing you to better understand what point potential customers are in the customer journey and adjust your page if necessary.

Some best practices for building effective landing pages include:

Write an Engaging Headline
Show your value to visitors at the top of the page with a clear, captivating headline.

Use Images to Illustrate Your Offer and Enliven Your Page
Images are a great way to make your page look more professional, further illustrate your offer, and keep visitors attention.

Ensure Lead Forms are Easily Accessible
Make it as easy as possible for visitors to find forms, links, and buttons on your landing page. Do not expect visitors to search around for them if they aren't obvious.

Give Away an Offer that Encourages the Visitor to Continue their Customer Journey
Your offer should be relevant to your business, while also being compelling to the customer. Your offer should be in-line with the product or service that you eventually wish to sell to the customer.

Ask Only for the Information that You Need
Asking for too much information will turn potential customers away from your offer. 

Remove All Navigation to Reduce Distractions
You want your potential customer's attention to be focused on the offer in your landing page. By removing your website navigation, you can reduce the chance of distraction and keep the customer on your page.

Make Pages Responsive (Automatic in iFOLIO)
Over 70% of consumers claim that they research products and services and make purchases on their mobile devices. Ensuring that your pages appear and function properly on mobile is vital to success. iFOLIO’s mobile adaptive layouts make it simple to create a seamless experience on any device.

Optimize for Search
Use keywords to improve SEO and increase organic reach to go along with campaign sends. 

Landing pages are a powerful marketing tool for turning visitors into quality leads. By using these tips, you can ensure that your pages have a great conversion rate and contribute to better overall performance!