Before you start sending email campaigns, you need the right tool to start building them. Located within the Campaign Builder, iFOLIO's Visual Email Builder is an easy-to-use editor where you can craft professional, on-brand email campaigns.

Here's what you can edit in the visual email builder:

• BCC Email

• Subject 

• Message (Body Copy)

• Signature

• Send From Address

• Banner, Avatar, and Signature Icon images. 

• Button Color

Learn More About Sending a Visual Email Campaign with iFOLIO

Let's get started! Here are some of our best tips for sending out amazing email campaigns that drive engagement.

Keep Your Message Clear
Keeping your message clear in email campaigns is crucial because it directly impacts the effectiveness of your communication. A well-defined, concise message helps ensure that your recipients quickly understand the purpose of your email and what action you want them to take. Clear messaging also reinforces your brand's professionalism and credibility. A clear, concise message helps to improve the user experience, which drives engagement.

Avoid Spammy Content
The goal of any email campaign is, of course, to get contacts to engage with your content. To avoid the spam folder and break through the clutter, your email content has to not only pass through spam filters but also feel genuine when the contact opens it. When writing your subject line and body copy, try to avoid using all-caps or excessive exclamation points, and don’t use gimmicks to entice clicks. Before you send an email campaign, consider what you would think if you received the email in your inbox.

Personalize
Adding a personal touch to your email campaigns is a great way to keep recipients engaged and foster continued relationships. When building your email message, leave the [Name] field intact to automatically personalize for each recipient based on the name assigned to them in your campaign list. For even greater personalization, take advantage of iFOLIO PURL (personalized URL) capabilities. PURL content in an iFOLIO automatically changes based on field attributes and is delivered via a unique URL so that each recipient receives a distinct custom page from just one campaign send.

Learn More About iFOLIO PURLs Here

Write a Clear, Enticing CTA
A clear call to action is an important piece of an email campaign because it directs the customer toward the next step in the conversion process and informs them exactly what action they’ll be taking. iFOLIO’s email builder automatically includes a button linking to your iFOLIO, so all you have to do is write a strong CTA that encourages customers to click.
Examples of CTAs include:

• Get a Demo Today

• Start Your Trial

• Buy Now

• Check Out This Month’s Newsletter

Add a Custom Signature
A custom email signature is a great place to include your name, contact information, and a headshot or other image to personalize your content further. You can easily customize your signature in the iFOLIO editor and use the media library to add the custom image. You can choose to display company information and reinforce your brand or use personal details and a headshot to add a final personal touch that helps establish connections with prospects.

Use On-Brand Visuals
Images, colors, and branding are a necessity if you want to grab viewers’ attention in a crowded inbox. iFOLIO enables you to easily create eye-catching visual emails with the visual email builder. Upload on-brand assets for your email banner, avatar, and signature icon to increase brand consistency and professionalism and attract attention.

Clean Up Your Email List
Keeping your email list clean is crucial for the success of your campaigns. A well-maintained list ensures that your emails are delivered to engaged and relevant recipients, which boosts your open and click-through rates. By removing invalid or inactive addresses, you reduce bounce rates and improve overall deliverability, safeguarding your reputation. Regularly updating your list also helps avoid spam complaints, enhancing your email performance and campaign effectiveness. Additionally, a clean list allows for better personalization of your messages, leading to higher engagement and conversion rates.

Test By Sending Yourself
iFOLIO enables the option to send a test email to yourself before scheduling your campaign send. Even if you think you’ve already nailed your subject, message, and visuals, it’s still a good idea to send a test email to ensure that your message is delivered properly, that content appears as intended, and as a double-check for any typos.

iFOLIO includes patented, real-time analytics to help you achieve data-driven results. Campaign analytics include tools to view stats for deliverability, engagement, heat maps of interest, customer journeys, and much more!

Learn More About iFOLIO Analytics