
Sending Visual Email Campaigns


How to Use iFOLIO's 3-Step Campaign Application for Email Campaigns
iFOLIO makes it easy to build and send campaigns in 3 basic steps.
1. Name Campaign & Schedule
2. Customize Messaging & Delivery
3. Load List & Send
Campaign Step 1: Name Campaign, Select iFOLIO, & Schedule
Access Campaigns from inside the Admin Dashboard, by clicking the Campaigns tab.
Step 1 is to Name your Campaign and Schedule.

Select a Date & Time To Send Your Campaign
Scheduling is a breeze.

Campaign Step 2: Customize Message & Delivery
Step 2 is where you customize what's in the email or text message.
Click "Save Draft" at any point to save your progress for later.

Visual Text Message
Select "Text Message" in the "Delivery Method" Section.

Visual Email
Check the "Email" Box in the "Delivery Method" section.
Customizing Your Email Message
Integrate to CRM: Optionally Add a CRM or BCC Email

Personalize Campaign Content & Email Subject Line
iFOLIO supports easy Campaign Message Personalization and Subject Line Personalization to help you stand out in recipient inboxes. Personalized emails have a 26% higher open rate than generic emails.
Personalize Text Message, Email Subject line, or Email Copy:
Create attribute placeholders surrounded by square brackets in the message. Reminder: When you add personalized attributes to the message, make sure that you have added corresponding columns to your campaign list.
Learn more about personalizing your email and text message campaigns, as well as email subject lines here:
How to Personalize Your Subject Line
Campaign Content Personalization

Add Images
Upload a Banner
Click the Add Image button on the banner of the email or text message preview. This will open the media library, where you can upload or select an image. Use the crop tool to ensure that the banner fits properly. For Email Campaigns, remove the banner by deselecting the checkbox below the email preview window.
Email Campaigns: Upload an Avatar
Click the Add Image button on the Avatar Circle in the Email Preview to open the media library & select an image. Remove the avatar by deselecting the Avatar checkbox below the Email Preview.
Email Campaigns: Add a Signature Image
Click the Add Image button in the Email Signature to upload or select an image from the media library. If you wish to remove the image from your signature, deselect the checkbox below the preview window.

Change Link Button Color
Use the Button Color option next to the Subject Line in the Message Editor to change the color of your link button.

Email Campaigns: More on Adding an Opt-Out Link
If you are sending commercial emails, you can easily use iFOLIO to add an unsubscribe link in your email signature.
To do this:

Campaign Step 3: Load List and Send
Upload Your Campaign List
Download the Campaign List Template, upload your formatted list, or select a previously saved list of contacts to send your campaign to. If you used additional personalized attributes in Step 2, ensure that you add those attribute names as new columns in your formatted spreadsheet.
Click “Download Template” to download a pre-formatted spreadsheet for your campaign send. Enter one recipient’s name & contact information per line.
Click “Upload List” to upload your formatted campaign spreadsheet. To use a previously uploaded spreadsheet, click “Use Saved List” and select an option from the list.
DOWNLOAD LIST TEMPLATE

Schedule/Send Your Campaign
Click 'Schedule' to send now (if you clicked 'Schedule Now' earlier) or to schedule send for the future. It will begin sending at the designated time. If you aren't ready to schedule your campaign yet, click 'Save Draft' instead. Your campaign drafts are accessible from the Campaign dashboard.

Track Campaign Analytics
From Open Rates to Bounces, Shared Stats, and Heatmaps of Interest, iFOLIO's Campaign Analytics provide users with all the information you need to measure your campaign, understand customer behaviors, and capitalize on promising leads.
Learn more about iFOLIO Campaign Analytics:
CAMPAIGN ANALYTICS

CAN-SPAM Compliance for Email Campaigns
The CAN-SPAM Act is a federal law that regulates commercial email messages—those whose primary purpose is to advertise or market a commercial product or service.
Emails that are typically NOT covered by CAN-SPAM include transactional or relationship messages (like personalized impact reports to donors showing how their funds were used), purely informational newsletters with no promotional content or donation asks, and account updates or confirmations. These emails do NOT require unsubscribes or opt-outs.
Examples of transactional/relationship content include:
If your email campaign includes marketing to make a purchase, it's likely classified as commercial and must comply with CAN-SPAM requirements, including "a clear and conspicuous way for recipients to opt out of future emails".


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