iFOLIO Cloud | PURL Campaigns

NEW: DYNAMIC PURL CAMPAIGNS

iFOLIO's Personalization Engine

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Turn deep relevance into pipeline.

Personalize any element across email, text & digital to engage high value audiences.

Scale with automation.

Measure results with patented analytics

WHAT IS A PURL?
THE NEXT ERA OF TARGETED ACCOUNT-BASED MARKETING

Move well beyond subject lines and first names.

Now every element of your message can be dynamically personal. Greetings, videos, product references, reports, calls-to-action, and more. All uniquely tailored for every recipient, across email, text, and digital channels.

The result? Less digital fatigue. More pipeline.

Personalize at scale with iFOLIO's proprietary Dynamic PURL engine.

WHY IT MATTERS

Organizations are 80% more likely to increase their win rates with unified sales enablement platform.

(via G2)

Data-driven marketing leaders are 6x more likely to gain competitive advantages & profitability.

(via Impact Networking)

74% of constituents state that their organization's digital platforms (websites, etc.) are outdated or difficult to navigate, leading to poor engagement.

(via Alumni Access )

BREAK THROUGH WITH DYNAMIC PERSONALIZATION

The AI era is noisy. Generic outreach gets ignored.

iFOLIO's Personalization Engine ensures every send feels intentional, relevant, and impossible to ignore — personalizing not just subject lines, but every element of your message across email, text & digital.

Stand out in packed inboxes. Build real relationships. Drive real pipeline.

THE IMPACT OF iFOLIO

$4B+ IN FUNDRAISING

Supported over eight years across 23 universities.

$100M+ IN TICKET SALES

Powered major sports & entertainment clients, including Texas Rangers, Atlanta Falcons, Atlanta United, Madison Square Garden, New York Knicks, and New York Rangers.

DIGITAL CAMPAIGNS

The digital transformation benefits of converting print marketing and receiving customer analytics are a 100% ROI in a year.

Example: An iFOLIO Bank client previously spent $300,000 on print materials that remained in boxes.

CUSTOMER LIFETIME VALUE

iFOLIO generates on average 52% increase in customer lifetime value.

PERSONALIZED CAMPAIGNS

iFOLIO personalized content has increased customer engagement by 40%

SCALE YOUR CAMPAIGNS SEAMLESSLY

1. Customize Template for Content Order

2. Add Data Attributes for Personalization

3. Organize List to Match Personalization Fields

4. Test to Ensure Accuracy

5. Build & Send Campaigns

MAXIMIZE RELEVANCE AMONG HIGH-VALUE ACCOUNTS

Improve results and stand out by delivering unique experiences.

User personalized attributes to stay relevant with targeted content and address specific needs and pain points of target accounts.

BUILD & NURTURE RELATIONSHIPS

Develop deeper connections through highly personalized communication and outreach.

Foster loyalty by focusing on relationship-building and creating a memorable digital experience.

IMPROVE YOUR MARKETING ROI

Increase engagement and boost conversion with tailored messaging that resonates.

Send targeted marketing campaigns that your audience cares about.

Reduce waste by focusing your efforts on promising accounts who interact with your campaigns.

GROW STRATEGICALLY AND DEEPENED RELATIONSHIPS

Build and maintain long-term relationships with high-value customers.

Turn loyal customers into brand advocates and grow your reach through their networks.

MEASURE RESULTS WITH CAMPAIGN ANALYTICS

View in-depth campaign analytics to measure effectiveness and drive conversions.

See Deliverability, Opens, Clicks on Links, Heatmaps, and more!

Rock that marketing review with Patented Analytics.

Prioritize everyone who has viewed and engaged with a campaign.

Understand opportunities and see what your viewer cares about.

Boost conversion by following up with the right prospects at the right time.

MEASURE & IMPROVE CAMPAIGN CONTENT WITH A/B TESTING

Easily Create & Send Different Variations of Content

Segment Your Audience Into Separate Campaign Lists to Maximize Results

Use Real-Time Analytics to Identify What Content Is Most Effective

Learn More:
OPTIMIZE WITH A/B TESTING

SUCCESS STORY:
TEXAS RANGERS EXCEED GOALS WITH PERSONALIZED TICKET RENEWAL CAMPAIGN

The Texas Rangers sent out a PURL renewal campaign for Rangers season ticket holders. The organization personalized ticket renewals for $48 million of accounts through iFOLIO PURLs & exceeded goals. Each recipient received a personalized renewal page with their name and an account summary table, boosting engagement and ticket sales.

See more impactful designs from iFOLIO:
iFOLIO TOP 100

CRM INTEGRATION

Utilize iFOLIO Reverse CRM technology to automate campaign sends into your CRM.

Automatically posts to your CRM when you share with a prospect.

CRM INTEGRATION

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