iFOLIO Marketing Cloud Comparison

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Competitive Audit:

iFOLIO Marketing Cloud vs. Salesforce Marketing Cloud

How Does iFOLIO Marketing Cloud Compare to Salesforce Marketing Cloud?

ATLANTA, GA / May 30, 2024 / iFOLIO identified 9 Key Differentiators that set iFOLIO Marketing Cloud apart from Salesforce Marketing Cloud. These include: flexible, friendly-to-use UI, collaborative CMS, iFOLIO content editor, templates system, design-ready layouts, personalized experiences, unlimited content options, mobile-adapting content, bulk email capabilities, analytics, simple email builder, advanced visual email builder, customer journeys, and customer portal. 

iFOLIO Marketing Cloud is a robust, easy-to-use solution for all business needs from lead generation to marketing functions, helping drive business growth, save you time and resources, and deliver personalized digital experiences across any channel.

Enjoy A Visually Appealing Experience with User Friendly, Intuitive UI
From our Collaborative CMS to the Friendly UI to Actionable Analytics, iFOLIO Marketing Cloud has everything in an all-in-one solution!

Simple Email Builder

  • What Salesforce Offers: Build visual emails in a clunky editor. Single email campaigns are not visual.
  • What iFOLIO Offers: Easily build simple visual emails with friendly UI. Customize with images, gifs, videos, and more! Send visual emails in single, group, mass, and bulk campaigns.


Advanced Visual Email Builder

  • What Salesforce Offers: Build visual emails in a clunky editor. Single email campaigns are not visual.
  • What iFOLIO Offers: Easily build advanced visual emails with friendly UI. Customize with images, gifs, videos, and more! Send visual emails in single, group, mass, and bulk campaigns.


Customer Journeys

  • What Salesforce Offers: Journey Builder allows the user to create automated customer journeys but requires third-party tools to track touchpoints, view advanced analytics, and glean valuable insights.
  • What iFOLIO Offers: Understand your audience better and target customers based on their journey and engagement with your content using advanced analytics right in your iFOLIO system.


Customer Portal

  • What Salesforce Offers: Allows for building customer portals but requires third-party tools to collect valuable analytics about customer's journeys.
  • What iFOLIO Offers: Review customer journeys and maintain connections with contact info, communications and analytics all in one spot.


iFOLIO Marketing Cloud is a Robust Solution that Empowers:

  • Cutting-Edge Marketing: Build mobile-responsive websites and customize them with animated charts, videos, images, color, etc!
  • Productivity: Collaborate, create, send content, and use time-saving automation to work more efficiently
  • Digital Innovation Across Channels: Share digital content via email, text, and across the web!
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