iFOLIO Marketing Cloud
vs. Salesforce Marketing Cloud
How Does iFOLIO Marketing Cloud Compare to Salesforce Marketing Cloud?
iFOLIO Marketing Cloud is a robust, easy-to-use solution for all business needs from lead generation to marketing functions, helping drive business growth, save you time and resources, and deliver personalized digital experiences across any channel.
There are 9 Key Differentiators that set iFOLIO Marketing Cloud apart from Salesforce Marketing Cloud.
From our Collaborative CMS to the Friendly UI to Actionable Analytics, iFOLIO Marketing Cloud has everything in an all-in-one solution!
Enjoy A Visually Appealing Experience with User Friendly, Intuitive UI
See How iFOLIO's User Interface Compares to Salesforce
FLEXIBLE, FRIENDLY TO USE UI
What Salesforce Offers:
Complicated UI makes it difficult for users to design appealing content.
What iFOLIO Offers:
Flexible, easy-to-use UI makes it easy for any user to create visually appealing pages.
COLLABORATIVE CMS
What Salesforce Offers:
They have a library for storing and accessing content, but it is limited. No building digital experiences tools.
What iFOLIO Offers:
iFOLIO enables content creation (animated charts and customized icons) as well as shared content libraries. Build, store, and customize content in media libraries and templates. Supports images, videos, digital content, gifs, animated charts, documents, excel, drafts, and more.
iFOLIO CONTENT EDITOR
What Salesforce Offers:
Allows full customization in a visual editor to non-mobile adaptive pages or limited customization to mobile-adaptive pages.
What iFOLIO Offers:
iFOLIO provides unlimited options in mobile adaptive layouts from design-ready to full customization. Editable animated charts for data visualization.
TEMPLATES SYSTEM
What Salesforce Offers:
Allows users to work from templates, but requires extra steps to pull changes from the central template. Difficult for users to know when the template content has changed.
What iFOLIO Offers:
iFOLIO enables building content in templates with content that can be locked or unlocked for editing with different permissions and pushed to users across accounts. Editable sections are pushed automatically to users.
LAYOUTS FOR DESIGN-READY MOBILE ADAPTIVE CONTENT
What Salesforce Offers:
Drag and drop content creation functionality is not mobile responsive. The creation of mobile responsive via HTML has limited customization capabilities.
What iFOLIO Offers:
iFOLIO layouts are full mobile adaptive for a seamless experience on any device. Out-of-the-box mobile-responsive websites and the ability to embed custom HTML wherever and whenever along with easy drag-and-drop website creation functionality.
PERSONALIZED EXPERIENCES
What Salesforce Offers:
Personalized link keys without content personalization or automation capabilities.Â
What iFOLIO Offers:
Personalized Emails, Text Messages, Digital, and PURLS deliver a unique digital experience, automated at-scale.
UNLIMITED CONTENT OPTIONS
What Salesforce Offers:
Dynamic customization is only for developers, and there is limited customization for mobile adaptive.
What iFOLIO Offers:
Customize pages with any type of content: photo, video/gif, animated charts, custom buttons, HTML embeds, and more. No code required!
MOBILE ADAPTING CONTENT
What Salesforce Offers:
Drag and drop content creation functionality is not mobile responsive. The creation of mobile responsive via HTML has limited customization capabilities.Â
What iFOLIO Offers:
iFOLIO layouts are fully mobile adaptive for a seamless experience on any device. Out-of-the-box mobile-responsive websites and the ability to embed custom HTML wherever and whenever along with easy drag-and-drop website creation functionality.
BULK EMAIL CAPABILITIES
What Salesforce Offers:
Can send up to 5,000 emails per instance per day.
What iFOLIO Offers:
Can send unlimited emails per instance per day.
ANALYTICS
What Salesforce Offers:
Deliverability insights on Text and Email, but not on a campaign level.
What iFOLIO Offers:
Deliverability metrics on campaign level. Triple-patented analytics show data-driven results immediately. Data on geography, device type, session time, opens, and heat maps on individual level or aggregated by campaign.
See all the analytics iFOLIO has to offer!
SIMPLE EMAIL BUILDER
What Salesforce Offers:
Build visual emails in a clunky editor. Single email campaigns are not visual.
What iFOLIO Offers:
Easily build simple visual emails with friendly UI. Customize with images, gifs, videos, and more! Send visual emails in single, group, mass, and bulk campaigns.
ADVANCED VISUAL EMAIL BUILDER
What Salesforce Offers:
Build visual emails in a clunky editor. Single email campaigns are not visual.
What iFOLIO Offers:
Easily build advanced visual emails with friendly UI. Customize with images, gifs, videos, and more! Send visual emails in single, group, mass, and bulk campaigns.
CUSTOMER JOURNEYS
What Salesforce Offers:
Journey Builder allows the user to create automated customer journeys but requires third-party tools to track touchpoints, view advanced analytics, and glean valuable insights.
What iFOLIO Offers:
Understand your audience better and target customers based on their journey and engagement with your content using advanced analytics right in your iFOLIO system. You'll be able to query across your iFOLIO database and pull reports of customers that you should send communications to, based on their actions with content, rather than wondering what you should send and when.
CUSTOMER PORTAL
What Salesforce Offers:
Allows for building customer portals, but requires third-party tools to collect valuable analytics about customer's journeys.Â
What iFOLIO Offers:
Review customer journeys and maintain connections with contact info, communications and analytics all in one spot.
iFOLIO Marketing Cloud is a Robust Solution that Empowers:
Cutting-Edge Marketing:Â Build mobile-responsive websites and customize them with animated charts, videos, images, color, and more!
Productivity:Â Collaborate, create, send content, and use time-saving automation to work more efficiently
Digital Innovation Across Channels:Â Share digital content via email, text, and across the web!
COSTS & IMPLEMENTATION
iFOLIO Marketing Cloud
iFOLIO Marketing Cloud is powerful enough to customize while still being easy to use. iFOLIO enables personalized connections without a complex tech stack all in one place.
Implementation: Within the first 15 days, accounts are set up, team is welcomed and trained, and there is custom creative content to review.
Business Results: iFOLIO Marketing Cloud boosts marketing ROI by an average of 35% post-implementation.
Service and Support: iFOLIO provides top-tier creative services and customer support to all enterprise customers.
Let's Discuss your personalized needs!
Salesforce Marketing Cloud
Marketing Cloud Engagement pricing may look straightforward, but costs quickly rack up with add-ons, support costs, and additional Salesforce or 3rd-party products needed.
For more information on Salesforce Marketing Cloud Pricing, visit their pricing page.
Unlock the Power of Marketing Cloud: iFOLIO Comparison Guide
Discover which marketing cloud platform is right for your business. Download our comprehensive PDF guide that breaks down features, benefits, and differences between iFOLIO Marketing Cloud and Salesforce Marketing Cloud
Drive Growth with iFOLIO Marketing Cloud today!
Use iFOLIO Marketing Cloud to transform your sales enablement, digital marketing, web marketing, and more.
950 East Paces Ferry Rd NE, Suite 1500, Atlanta, Georgia 30326
Phone:Â 470 - 223 - 4818, |Â Email:Â info@ifoliocloud.com