iFOLIO digital business cards can help you get more leads and set more appointments.

As mentioned above, a digital business card serves the same purpose as a traditional physical business card - to share contact information with potential business connections. A Digital Business Card modernizes the sharing process by allowing you to easily send via either Email or Text, from Desktop or Mobile. Digital Business cards can include additional information beyond what would be on a physical business card. Using iFOLIO, you can add as many photos, videos, custom buttons, and links as you need, and more. For example, you can easily add custom buttons that link to your website, your portfolio, your social media pages, or anything else that might be of interest to a connection. Unlike a physical business card, once you've shared your digital business card, you can use iFOLIO's patented analytics to gain insight into which contacts are engaging with your digital business card and clicking on your buttons and links, who might be interested in business opportunities, and when and how to reach out and follow-up.

Here's how you can easily create an effective, visually appealing Digital Business card by using iFOLIO and these seven simple steps.

To make creating a Digital Business Card as easy as possible, iFOLIO offers a built-in template for creating your own DBC that includes blocks with space for all of the content that you need. Don't worry, you still can have full control over the design and layout of your digital business card if you would like to customize it further. In fact, customizing your DBC is simple thanks to iFOLIO's intuitive creative editor, friendly UI, and drag-and-drop editing capabilities. Whether you choose to customize the design of your DBC or not, the iFOLIO DBC template serves as a great guide for what content to include and where to include it!

The iFOLIO Templates System can also be utilized by organizations to create a standardized Digital Business Card format for employees. On user can create a DBC template in which content can be locked (or unlocked) for editing, so that other users may only edit the necessary content while everything else remains consistent. Template changes can be pushed across different accounts automatically, making it easy to update DBCs and push those updates to employee accounts without disrupting personalized elements. 

At the top of your Digital Business Card, you'll want to include the standard contact information that would be on a traditional business card. This includes your First & Last Name, Job Title, Company, and Email Address and/or Phone Number. You should also include a professional headshot so that new connections can see your face and potentially remember your interaction. Uploading and adding your photo is easy thanks to iFOLIO's built-in Media Library.

This can be any information that you think will be of interest or importance to new connections. You might include a brief description of your company, a photo of your team, more about yourself, or anything else you think may be relevant. iFOLIO offers the flexibility to add as much content as you need, so add in as much as you want! If you have a relevant video, such as one explaining your company, that is a great way to make your Digital Business Card more dynamic and keep visitor's attention.

iFOLIO allows you to create and add as many custom buttons as you need easily using the custom button editor. You can add buttons that link to important pages such as your Website, Portfolio, Social Media pages, and more. Buttons are a way for connections to learn more about you if they are interested. You can also embed HTML in your business card to add forms, maps, and other useful widgets.

At the end of your Digital Business Card, you should consider adding a Call to Action Button that directs a visitor to the home page or a specific landing page that could be relevant. A call to action encourages a connection to continue their journey of learning about your company. After your call to action, you should also include another block reiterating your contact information, as well as tag your company social media pages.

iFOLIO is integrated with Calendly to make it easy to include an embedded calendar in your digital business card. A Calendly embed can be very useful, as it gives new connections an easy way to set up a meeting with you if they would like to discuss more. While looking at your Business Card, prospects can see your calendar, when you may both be available, and block off time for a meeting if they want to learn more about you or your company or move forward with a potential opportunity. Within the iFOLIO DBC template, you can find a quick tutorial on easily adding your calendar to your DBC, no coding experience required. 

One of the main advantages of a DBC is that it can be easily shared in any networking situation. You can share your Digital Business Card right from your phone, which makes it seamless to connect with people on the go or at conferences. Your DBC can be shared to visual text and email, whichever contact method the recipient prefers. While a traditional business card might never been seen again once it is put away in the recipient's pocket, a Digital Business Card received by text or email is more difficult to forget or ignore. Once they open your DBC, prospects can easily download your contact card that includes the contact information you added in the contact block. 

iFOLIO offers in-depth, patented analytics that provide you with valuable insights on your new connections. Dedicated analytics on your digital business card allow you to see how many times it was shared and opened, who opened it, average session time, clicks-on-links, and more. You can also use patented heat-map analytics to see which parts of your digital business card viewers spend the most time looking at. Using this data, you can better understand your new connections and decide if and when to follow up about potential opportunities.

For more about iFOLIO's patented analytics and how they help you grow:

The Advantages of Using an Analytics Dashboard

Now that your digital business card is complete, it’s time to get out there and start making connections! Include your DBC everywhere that new connections may find you, including your Website, Portfolio, LinkedIn Profile, and Email Signature. If you’re attending a conference, business meeting, or networking event, don’t be afraid to share your DBC via Text or Email with people who you meet!

Learn More About Using a Digital Business Card to Grow Your Network