Before you start building out your presentation in iFOLIO, you should first make an outline of the content that you want to include. This is where you can decide what topics should be included or omitted, in what order topics should be presented, and how you want your presentation to flow. The outline will give you a base from which to build your presentation, then you can adjust details as needed.

Engaging Title
Your Title is the first thing that the audience will see when you give your presentation. It should be succinct but still sufficient to focus the viewer’s attention. You might clearly state the topic in an interesting way or use a catchy company tag-line that summarizes the solution. There are countless ways to write a presentation headline, just make sure that you keep it relatively short and interesting.

Introduction
At the beginning of your presentation, you should briefly introduce both yourself and your company. You want to connect with the audience and make sure they understand you and your company to a certain extent. Before you go into the bulk of your pitch and attempt to convince the audience that your product or service solves their problem, it is important to convince them to trust you enough to listen to what you have to say. A good introduction will set up the rest of your presentation for success. You can also consider including a Table of Contents or Agenda in your introduction to give the audience a preview of what will be covered in the presentation.

Explanation of the Problem & Pain Points
In order to eventually persuade your audience to move forward with your solution, you first need to address the problem. To start, cover the problem from a high-level perspective, as sometimes the audience might not even realize they have a problem until you address it. Next, now that they're aware and informed about the problem, cover some specific “pain points” that may be causing particular stress, whether they know it or not. You will want to understand the prospect’s business well in order to understand what issues may be significant to them and others that may not be of any importance - at least in their opinion. Thorough research is important to creating a presentation that drives conversions. 

Describe the Impact of the Problem and Why Change is Needed
After you define the problem, you should delve into the impact of the problem. Your goal is to convince the audience that the issue isn’t something that should simply be ignored and that they can't afford to continue with the status quo. This is a great section to bring up any concrete statistics or examples that illustrate a tangible impact. You should do prior research on the target company, or you can present to them portions of an existing case study in which you have helped a different company solve a similar problem. By providing evidence that the problem has a detrimental impact, you can more easily convince the audience that they need your solution to reduce or eliminate that impact.

Present Your Solution
After you have defined the problem and emphasized the importance of addressing it, you can fully pitch your solution. Present a clear vision for why your product or service solves the problem that you just described and why it is a great option for them. Don’t focus on hard-selling the product/service's technical features, but emphasize how your product/service can help solve the problem and provide benefits for them. You can reiterate case study evidence in which your product provided another company with benefits and why prospects can expect similar results from using your solution. 

Address Concerns
Prospects are going to have concerns. It doesn’t matter how good your product is, prospects will want to be absolutely sure that the product will help them before making a purchase, so there are usually going to be questions to answer after you make your pitch. Get ahead of the curve by addressing key concerns or frequently asked questions at the end of your presentation (once you've given a few presentations, you'll get a good feel for what questions typically arise). By including this section, you can be more prepared to make a rebuttal to prospects’ objections and gain further credibility by turning those concerns into reassurances and helping them better understand your solution. You should open the floor for further questions when you’re finished, so be prepared to answer questions beyond those included in the FAQ section.

Header Image
Next to your Title, the header is the first thing viewers will see when you begin your presentation. You’ll want to use a sleek, professional graphic or image that isn’t too obtrusive. A good, professional looking header serves to bolster your credibility before you even start speaking.

Copy
You've already written the copy for your presentation in the outline. The content should be informative but also succinct. Visually, you'll want to make sure that you segment body copy properly. You don't want to overwhelm your audience with large chunks of information in huge blocks of text. iFOLIO’s text editor and block system make it easy to write, edit and segment your content within your presentation to prevent it from becoming too busy for the audience to easily absorb.

Images of Your Product or Service 
To support your copy and retain audience attention, you should include images of your product/service or even of your team. Images break up the monotony of text and help the audience better comprehend what exactly it is that you’re offering.

Graphics that Further Illustrate Your Solution
In addition to photos, you can also further emphasize your solution’s impact using graphics. A simple way to implement eye-catching graphics is to use iFOLIO’s customizable animated chart layouts. You can choose a chart type, input your data, and edit colors and labels to build a sleek, dynamic data visualization that supports your argument. If you have graphic designers on your team, you can also have them create custom graphics and easily upload them to the media library to be used in your presentation.

A Call to Action
The call to action is a great element to add to the end of your presentation to motivate the audience to act after hearing your pitch. iFOLIO’s digitally delivered presentations make it easy to create a call to action button that recipients can click if they’re interested and get redirected to continue their journey towards a purchase.

Contact Block
At the very bottom of your presentation you should include another contact block that reiterates who you are and how prospects can reach you if they wish to make a purchase or learn more. You even include a link to your iFOLIO Digital Business Card to further connect with prospects who are interested.