What are the Benefits of a Marketing Cloud?
What is a Marketing Cloud?
A Marketing Cloud is a platform for multi-channel engagement, digital marketing, marketing automation, analytics, and personalization. It offers numerous benefits to help cover business needs in one centralized platform. Some of these include automation of tasks, increased productivity, personalized customer experiences, enhanced engagement, and time-saving collaboration.
Who is Marketing Cloud for?
Any industry can benefit from using a marketing cloud - tech companies, healthcare, higher education institutions, athletics, retail, and more! A marketing cloud is beneficial for many different applications and aims to streamline workflows with an all-in-one solution. Use a marketing cloud to build, store, and update your marketing content and deliver personalized content right to your audience's fingertips.
What Can a Marketing Cloud Do for You?
TIME-SAVING COLLABORATION
A marketing cloud facilitates collaboration among teams and streamlines workflows by allowing multiple people to access the same work in order to build, review, edit, test, and send or publish content. Users can create content at a template level and easily roll out content to entire teams with the ability to edit and set permissions to content in a centralized location.
TIME-SAVING AUTOMATION
Scale your business needs easily through automating repetitive tasks and freeing up your marketers to focus on other strategic projects. Easily still enable personalized experiences and targeted messaging. iFOLIO Marketing Cloud can even automatically post to a CRM like Salesforce when you share any digital content. A marketing cloud helps save you time by integrating with other systems to support a holistic approach to marketing.
ACTIONABLE ANALYTICS
With powerful patented analytics, businesses can gain valuable insights to optimize their marketing strategies and measure ROI. Analytics can also help build relationships by prioritizing hot prospect engagement by identifying key interests using heatmaps. Leaderboards and campaign dashboards can help coach teams to increase productivity.
What Beneficial Marketing Functions Does iFOLIO Marketing Cloud Offer?
Collaborative CMS
Build, store, and customize content in media libraries and templates. Work across teams simultaneously.
Sales Enablement (Presentations & Proposals, Digital Business Cards & Email Signatures)
Empower teams with dynamic customizable content for presentations & proposals, actionable analytics, and time-saving automations to close deals quicker.
Email
Send 1-to-1, group, or bulk emails with no email limits. Customize with visuals and personalize messages.
Text Message
Send 1-to-1, group, or bulk text sends with no text limits. Customize with visuals and personalize messages.
PURLS
Design and send campaigns or reports and automate PURLS (personalized URLs) that generate unique customized portfolio content that updates text, images, and block content based on field attributes. Send on-demand or scheduled with automation.
Reports
Securely deliver visually engaging reports.
Immersive Maps
Immersive Maps: Provide public info sites with interactive maps for immersive customer journeys. Whether a seating map or a naming opportunity building map, these experiences bring to life the details for a customer with images and videos and are easily updated.
Analytics
Maximize conversions and utilize data to target outreach and follow-ups with triple-patented analytics and heat maps.
Customer Journeys
Understand your audience better and cater your messaging and outreach to specific individuals by following their journey with your iFOLIO content.
What Key Features Make iFOLIO Marketing Cloud Stand Out?
iFOLIO Creative Editor
Unlimited options in mobile-adaptive layouts, from design-ready to full customization.
Template System
Build content in templates where content can be locked or unlocked for editing and pushed to different users across accounts.
Customized Experiences
Deliver unique digital experiences at-scale in Text Message, Email, Digital, and PURL Campaigns.
Friendly, Easy to Use UI
Build, send and update visually appealing content easily.
Unlimited Content
Customize pages with all content types, photo and video, animated charts, custom buttons, HTML embeds, and more.
Mobile-Adapting Content
Fully customizable layouts adaptable to mobile for a seamless experience on any device.
Bulk Campaign Capabilities
Deliver visual content through bulk campaigns with unlimited shares and unlimited instances.
Is iFOLIO Marketing Cloud Right for Your Organization?
Any organization can benefit from using a Marketing Cloud. iFOLIO’s users span many industries and organization sizes.
See how organizations are growing using iFOLIO:
Overall, a marketing cloud like iFOLIO can provide any organization with the ability to deliver customized experiences, streamline operations, engage customers effectively, leverage data-driven decision-making with analytics, and drive growth toward your desired business outcomes.
Make every engagement count with a robust marketing cloud.
Find out how iFOLIO Marketing Cloud can take your business to new heights with a demo!
950 East Paces Ferry Rd NE, Suite 1500, Atlanta, Georgia 30326
Phone: 470 - 223 - 4818, | Email: info@ifoliocloud.com