iFOLIO Speaks about Increasing Outcomes with Personalized Digital Campaigns & Analytics at UNC Symposium, Durham, NC
iFOLIO CEO Jean Marie Richardson showcases how personalization boosts donor outcomes
DURHAM, NC / May 17, 2024 / iFOLIO's Jean Marie Richardson led a session, "Increasing Outcomes with Personalized Digital Campaigns & Analytics." She demonstrated how iFOLIO boosts donor and event outcomes by utilizing personalized digital campaigns and real-time analytics to create tailored, engaging experiences. By delivering customized content based on donor interests and past interactions, iFOLIO enhances engagement and response rates. For universities, personalized digital campaigns and real-time analytics are pivotal for fundraising by driving higher donor engagement, optimizing outreach, and fostering long-term relationships, ultimately increasing donations and event participation.
iFOLIO Personalization
Targeted outreach and segmentation ensure communications are relevant, while real-time analytics provide insights to optimize campaign performance. Through interactive digital experiences and automated follow-ups, iFOLIO fosters lasting relationships, increasing donations, event participation, and donor retention.
A PURL (Personalized URL) Campaign is a unique way to automate and personalize your campaigns. With individual URLs tailored for each recipient, every person receives a distinct, customized page—completely automated from one campaign send. Build community while delivering information with a personal touch, from event invites & itineraries to reports & membership updates.
About iFOLIO:
iFOLIO is an industry-leading software-as-a-service platform powering digital marketing and sales enablement clients across industries. The triple-patented technology powers viewers in 50 U.S. states and 100 countries and is WBENC-certified woman-owned.
Visit www.ifoliocloud.com to learn more or schedule a demo today at www.ifoliocloud.com/contact.
