HOME
ABOUT US
SOLUTIONS
ANALYTICS
PRO
CONTACT
SUPPORT
TOP 100 AWARDS
LOG-IN
Tips for SMS Campaigns
Ready to launch your own SMS campaign?
Reach more prospects with text message which has a 98% open rate. Grab attention with visual images that reinforce your brand. Send clickable links and add signatures. Personalize digital experiences 1-to-1 or 1-to-many in mass campaigns.
1. Establish goals and research
2. Create content & build visuals
3. Craft message
4. Curate a list of contacts & segment audiences
5. Send your campaign, and review the analytics
Establish goals and research
Your plan for content should directly align with the main goal of your campaign. Outline the goals and outcomes that you hope to see. Are you hoping to generate leads, boost engagement, or increase sales?
Research successful (and unsuccessful) campaigns in your industry to help you create a campaign that will resonate with your audience.
Create content & build visuals
The opportunities for content are endless with SMS marketing because of its ability to share web-based content with hyperlinks. You can share blogs, videos, web pages, and more.
Establish a clear call to action and provide content that will be useful for your audience. Don't underestimate the power of visual storytelling. Be sure to include graphics, videos, GIFs, and images in your visual strategy. Remember to keep your campaign brand-compliant by using approved fonts and colors. iFOLIO’s content platform is a great way to create visual stories in an interactive web experience. With 150+ layout options, you’re able to build stunning experiences with 0 coding experience. The best part? They’re mobile responsive.
Craft message
Less is more.
SMS carriers will split up messages when they exceed 160 characters, so keep your text short, sweet, and to the point. Establish a clear CTA, and include a link to your content. To avoid your campaign being flagged as spam, include an unsubscribe message to allow your audience to opt-out of communications
Curate a list of contacts & segment audiences
Build your list of contacts from prospective customers, past clients, friends of the business, vendors, service providers, etc. You can add to your lists from form submissions, texting to shortcodes, or asking for phone numbers at checkout (retail).
Personalization is key here. It’s best to segment your audiences and tailor your content to the needs of each group. This will give you maximum engagement. iFOLIO platform allows you to clone templates and personalize messaging to different groups.
Frequently Asked Questions
Are there character limits on text messages and MMS?
If participants do opt out of texting, how do we know they opted out so we can update the information to our database?
You won’t see that. It stays in Twilio’s logs.
Do the “opt outs” show in the campaign analytics?
Regarding iFOLIO campaign analytics, no opt-outs don't show there.
Does texting through iFOLIO offer an opt-out option?
The messages go through Twilio. Recipients can reply with standard keywords such as: OPTOUT, CANCEL, END, QUIT, UNSUBSCRIBE, REVOKE, STOP, or STOPALL to opt out.
We want to be able to add the “opt outs” to their records in our database.
Opt-outs are managed globally by Twilio, which means they are not currently surfaced at the individual contact record level or exportable in a way that would allow you to update database records manually. This is a known limitation of how Twilio handles opt-out compliance. Twilio is the global standard and the largest channel for text message.
Are there character limits on text messages and MMS?
Does texting through iFOLIO offer an opt-out option?
The messages go through Twilio. Recipients can reply with standard keywords such as: OPTOUT, CANCEL, END, QUIT, UNSUBSCRIBE, REVOKE, STOP, or STOPALL to opt out.
If participants do opt out of texting, how do we know they opted out so we can update the information to our database?
You won’t see that. It stays in Twilio’s logs.
We want to be able to add the “opt outs” to their records in our database.
Opt-outs are managed globally by Twilio, which means they are not currently surfaced at the individual contact record level or exportable in a way that would allow you to update database records manually. This is a known limitation of how Twilio handles opt-out compliance. Twilio is the global standard and the largest channel for text message.
Do the “opt outs” show in the campaign analytics?
Regarding iFOLIO campaign analytics, no opt-outs don't show there.
Use Analytics to Measure Your Campaign
After you send your campaign. You can use iFOLIOs integrated Campaign analytics to measure effectiveness, capitalize on leads, and drive conversion. See Deliverability Metrics, Opens, Clicks on Links, Bounces, Heatmaps of Interest, and more!
Learn more about reviewing Campaign Analytics:
Campaign Analytics
950 East Paces Ferry Rd NE, Suite 1500, Atlanta, Georgia 30326
Phone: 470 - 223 - 4818, | Email: info@ifoliocloud.com