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iFOLIO
MARKETING CLOUD
Friendly Digital Marketing & Sales Enablement
330+ iFOLIO SaaS Capabilities
iFOLIO updates more than 345,000,000 data fields across millions of sites, pages, and campaigns in real time to power content, communications, and customer management at scale.
Soar with personalized digital experiences and hit the mark with heatmaps and patented analytics.
WEBSITES & LANDING PAGES
Deliver dynamic websites.
Create modern content with iFOLIO Creative Editor, CMS, and a hub of customizable templates, mobile responsive layouts, image editors, animated charts, and icon options.
Engage your audience with videos, gifs, playlists, podcasts, and more!
Convert with lead forms and pay pages.
Boost page performance with audience targeting tools.
Collaborate across projects with Omni CMS. Easily update multiple linked sites with iFOLIO templates.
SALES ENABLEMENT
Equip teams with the content they need to engage and convert buyers.
Create sales presentations or proposals easily from a template.
Easily share or make updates to customize each presentation for that specific viewer.
Build digital credibility & maximize lead gen with digital biz card sites. Share from mobile, laptop, or tablet via a link, email, or text message.
Gather industry-leading analytics to prioritize engagement.
PURLS & CAMPAIGNS
Send personalized digital experiences in email and text message campaigns to engage and convert your audience.
Delight your clients with personalized portfolios in PURL campaigns.
Boost engagement and drive conversions with the convenience of digital notifications along with the power of the web.
Modernize with mobile-optimized content.
PATENTED ANALYTICS
Hit the mark with data analytics.
Understand opportunities with heat maps.
Easily see digital marketing ROI with dashboards on views, sessions, seconds of engagement, regions, device types, and more.
Prioritize hot leads and follow-up with the right prospects at the right time.
Convert with more data intelligence.
9 KEY DIFFERENTIATORS
AGAINST SALESFORCE MARKETING CLOUD
See a complete comparison of iFOLIO Marketing Cloud & Salesforce Marketing Cloud.
Collaborative CMS
iFOLIO enables content creation (animated charts and customized icons) as well as shared content libraries. Build, store, and customize content in media libraries and templates. Supports images, videos, digital content, gifs, animated charts, documents, excel, drafts, and more.
iFOLIO Creative Editor
iFOLIO provides unlimited options in mobile adaptive layouts from design-ready to full customization. Editable animated charts for data visualization.
Template System
iFOLIO enables building content in templates with content that can be locked or unlocked for editing with different permissions and pushed to users across accounts. Editable sections are pushed automatically to users.
Customized Experiences
iFOLIO offers many ways to customize experiences such as Personalized Emails, Text Messages, Digital, and PURLS to deliver a unique digital experience, automated at scale.
Friendly, Easy-to-use UI
Flexible, easy-to-use UI makes it easy for any user to create visually appealing pages.
Unlimited Content Options
Customize pages with any type of content: photo, video/gif, animated charts, custom buttons, HTML embeds, and more. With no limits and no code required!
Mobile Adapting Content
iFOLIO layouts are fully mobile adaptive for a seamless experience on any device. Out-of-the-box mobile-responsive websites and the ability to embed custom HTML wherever and whenever along with easy drag-and-drop website creation functionality.
Bulk Email
Build and deliver visual emails at scale. Send unlimited emails per instance per day.
Patented Analytics
Deliverability metrics on campaign level. Triple-patented analytics show data-driven results immediately. Data on geography, device type, session time, opens, and heat maps on individual level or aggregated by campaign.
Increase in Customer Lifetime Value
ROI Growth
Average iFOLIO Open Rates
Average iFOLIO Engagement
of Text Messages are read within 10 minutes
HIGH PERFORMANCE TECHNOLOGY
Scale with Business Units
iFOLIO Business Units lets you dedicate services, media libraries, and templates to specific teams through containerization and microservices in their own collaborative CMS.
Deliver digital transformation faster and securely with multiple applications or microservices on the same operating system. Use the hierarchical structure of business units to control your brand while managing user roles and permissions for content access and editing. Leverage the power of the cloud and proprietary algorithms for data processing, analytics, and machine learning in dedicated team units that can expand as needed. Analytics across business units roll to the parent account for real-time reporting.
USE CASES
MARKETING AND SERVICE
• Grow digital presence and lead gen
• Personalize campaigns to email & SMS
• Connect with embedded experiences
• Turn up marketing with e-signatures
SALES ENABLEMENT
• Share digital business cards from mobile
• Book more appointments
• Ignite presentations and proposals
• Speed sales cycles with analytics
MANAGERS
• Provide best in class services
• Coach your team with Leaderboard
• Prioritize leads with dashboards
TEAMS
• Collaborate with a friendly cloud for digital experiences
• Serve teams with an Omni CMS
• Make work easier
CHECK OUT WHAT OUR CLIENTS ARE SAYING.
"Time is money. iFOLIO® speeds my time to a deal with digital mental darts"
RICH RIPLEY
Vice President of Business Development
US Commercial Markets, Equifax
“iFOLIO has been a game-changer for our team. The ability to share custom content one-to-one with donors and alumni has helped make our outreach more personal and relevant, and the response rate and returns we are seeing have been incredible. I can’t recommend iFOLIO enough.”
KEVIN FROST
Leadership Annual Giving Officer
UNIVERSITY OF NOTRE DAME
"I’ve loved using iFOLIO as part of my sales cadence. Having the ability to quickly customize and share personalized presentations to both recap our conversation and track their interest has been very helpful in reaching out to more clients in better ways."
BILLY RICCI
Madison Square Garden
"In our business it is all about identification, informing, and involving when trying to get people to invest. iFOLIO is helping us do all three faster, better, and to a larger audience. Having a tool that is easy to use and great with back-end analytics certainly does not hurt. iFOLIO has been great for us."
Jim Hall
Associate Vice President,
Georgia Tech Development
“We used iFOLIO this year for annual endowment reports and the results were incredible – each donor received a personalized link with everything they need and the ability to donate all in one spot. It turned out better than we had dreamed! Donors were engaged & some reached out to increase their endowment.”
KAYDEE SELF
Director, Donor Relations and Stewardship
University of South Carolina
“With iFOLIO, we were able to easily automate the season ticket renewal process to thousands of current ticket holders at once. This gave the buyers a seamless experience where they were able to see all of their personalized plan & pricing information and renew in just a few clicks, while freeing up our team to focus on new business.”
DAN HESSLING
VP of Ticket Sales,
Professional Texas Baseball Team
INTEGRATIONS
Optimize collaboration across your team and tech stack with a flexible, integrated platform.
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