Esports Company Flies Past Community Recruiting Goal with iFOLIO

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Esports Company Flies Past Community Recruiting Goal with iFOLIO

"We had a goal of 1,000 sign-ups for our app - with iFOLIO, we ended up getting over 4,000 sign-ups and got to shut down the campaign early!" -Heather Ouida, COO, the*gameHERs

In August of 2021, the gameHERs needed to recruit a specific demographic of beta users for their app launch. The esports organization turned to iFOLIO for a digital recruiting campaign with a goal of 1,000 users. With iFOLIO, the gameHERs smashed past their goal -- receiving over 4,000 sign ups before closing recruiting.

HOW THEY DID IT:

The gameHERs leveraged iFOLIO Digital Marketing Platform to build a highly targeted and engaging landing page with a CUSTOM URL. The landing page was pushed to their target audience via web, social media, and more. Inside the site was highly visual content/branding, and an embedded form with a clear call to action. Patented analytics helped them fine-tune their messaging and landing page experience through-out the recruiting period.

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