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Page Load Time & What is Important

Did you know that it takes visitors just .05 seconds to form an opinion about your website? Optimizing your website’s loading time is vital to improving average time on page, lowering your bounce rate, and increasing return visits.

Here’s how you can create seamless web experiences with iFOLIO’s high-performance platform.

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Choose a Web Builder Built for Optimal Load Times

The first step towards building a well-optimized website is choosing a well-optimized web builder!

iFOLIO is built with performance as a top priority, employing several key strategies that ensure quick loading:

• Demand-Driven Load Balancer: iFOLIO utilizes a well-configured AWS infrastructure at the server level. This ensures an even distribution of the web traffic across multiple instances, enhancing fault tolerance under high traffic conditions.

Individual Page Optimization: Each web page that you generate is intelligently stored in an auto-scaling Amazon Elasticache cluster. This not only ensures rapid loading but also contributes to a scalable and responsive user experience.

High-Performance Servers: iFOLIO employs arrays of high-performance servers that can be easily scaled to handle increased loads, ensuring optimal performance during peak times.

Under a load of 1200 hits in the same second, iFOLIO averaged a loading time of 250 milliseconds. Under normal loads, the HTML page load speed is even higher, promising a swift and seamless user experience.


Additional Measures for Enhancing User Experience

iFOLIO delivers industry-leading strategies and follows modern technical recommendations to optimize page load performance and visitor experience. This includes:

• Image Optimization: iFOLIO adapts and compresses images to ensure quick loading without compromising quality.

• Content Compression: Content is compressed during transmission to clients, reducing the time it takes for pages to load.

• Backend Optimization: Software scripts are minified to eliminate unnecessary code, enhancing overall performance.

• Elimination of Blocking Code: iFOLIO ensures that there is minimal blocking code, further improving the responsiveness of the platform.


Best Practices for Optimizing Your iFOLIOs

While iFOLIO offers unlimited content and is built for optimized loading and performance, there are a few steps you can take to ensure top-tier performance.

Adding Images & Graphics

• File size of less than 5MB for graphics and images.

• Use JPEG files instead of PNGs when possible for even faster loading.


Using Video & GIFs

• Use only a single video per page when possible.

• If multiple videos are necessary, try to avoid placing them in close proximity.

• GIF file sizes should be less than 1MB.


Adding Animated Charts

• Avoid having multiple animated charts in the same view. 


Choosing Fonts

• Use the fewest number of fonts possible to further optimize load times. 


Ensuring Mobile Responsiveness

• iFOLIO layouts are mobile responsive by default.

• Preview iFOLIO to ensure content appears exactly as you intend on both desktop and mobile views.



Drive Growth with iFOLIO Marketing Cloud Today!

Use iFOLIO Marketing Cloud to transform your sales enablement, digital marketing, web marketing, and more.


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950 East Paces Ferry Rd NE, Suite 1500, Atlanta, Georgia 30326

Phone: 470 - 223 - 4818, | Email: info@ifoliocloud.com

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