Google and Yahoo
New Email Authentication Rules & iFOLIO
Google and Yahoo System Updates: How iFOLIO Meets New Requirements
ATLANTA / February 9, 2024 -- This month, Google and Yahoo made system updates with new requirements for bulk email sends. iFOLIO supports these requirements with capabilities for strong authentication and easy unsubscribing.
These changes are designed to block malicious messages and declutter user inboxes. Google and Yahoo now require senders to authenticate outgoing emails, avoid sending unwanted messages, and make it easy to unsubscribe. iFOLIO recommends that users continue to follow best practices for domain authentication, i.e. DMARC, SPF, and DKIM
iFOLIO enables organizations to continue to meet new requirements with integration and authentication capabilities.
iFOLIO + Sendgrid enables all of the 3 ways to authenticate your email domain - DMARC, SPF, and DKIM and adding a link to easily unsubscribe is a best practice in the email signature in iFOLIO campaigns. iFOLIO also enables SMTP.
Using iFOLIO, an organization can strongly authenticate their emails (domain authentication is already in place) and generate high deliverability and high Trust Score with the networks they want. It does not matter which email provider is used as long as the emails are strongly authenticated.
About iFOLIO:
iFOLIO is an industry-leading software-as-a-service platform powering digital marketing and sales enablement clients across industries. The triple-patented technology powers viewers in 50 U.S. states and 100 countries and is WBENC-certified woman-owned.
Visit www.ifoliocloud.com to learn more or schedule a demo today at www.ifoliocloud.com/contact.
