iFOLIO Powers
UNIVERSITY FUNDRAISING EFFORTS
WITH INTERACTIVE MAPS
Enhancing University Fundraising Efforts through iFOLIO's Interactive Map Solution
ATLANTA, August, 2023 -- Universities often embark on ambitious building projects to expand and enhance their campuses. Two such institutions, the University of Nevada, Las Vegas (UNLV) and Stetson University, both had new building projects in the works for colleges within their universities. To fuel these projects, they needed to boost their fundraising efforts by effectively presenting naming opportunities for these new buildings to potential donors.
Traditionally, the methods employed to communicate naming opportunities and gather donations were cumbersome and lacked visual appeal. Prospective donors struggled to envision the spaces being offered for naming, and the process involved navigating through various platforms and disconnected resources. This resulted in fragmented communication and a loss of focus on the end donors' experience. Teams found it difficult to maintain a cohesive strategy while juggling multiple tools and stages of the donation process.
iFOLIO, a cutting-edge integrate cloud platform, stepped in to address these challenges. By offering an integrated solution that spans from content creation to delivery and analytics, iFOLIO streamlined the entire fundraising process for UNLV and Stetson University.
Key Features of iFOLIO Solution
Interactive Maps
Donors could explore the spaces virtually, gaining a vivid understanding of the naming opportunities available. This visual representation played a crucial role in bridging the gap between the donors' imagination and the physical spaces being offered
Personalized Content
Within each donor's iFOLIO, background information about the college and the specific building project was presented. This contextual information helped donors understand the significance of their potential contributions.
Naming Opportunities
iFOLIO provided a clear overview of the naming opportunities associated with each building. In addition, other gifting opportunities were showcased, giving donors a range of options for participation.
Visual Enhancements
To captivate donors' attention and maintain brand consistency, the iFOLIOs included animated charts, icons, on-brand images, and other visual elements that highlighted the impact of donations.
Engagement Form
Each iFOLIO featured an embedded form for expressing interest in donating. This streamlined the process and made it convenient for donors to take action directly within the digital experience.
Visual Text & Email Campaigns
The universities could safely send visual text and email campaigns, pushing information right to people’s fingertips. These were scaled with automation.
The adoption of iFOLIO's solution brought about significant improvements in UNLV and Stetson University's fundraising efforts:
- Enhanced Donor Engagement
- Streamlined Communication
- Efficiency Gains
- Improved Outcomes
- Team & Donor Satisfaction
UNLV and Stetson University successfully leveraged iFOLIO's innovative platform to revolutionize their fundraising efforts for their new building projects. By integrating interactive maps, personalized content, and streamlined engagement processes, iFOLIO enhanced donor experiences, optimized team collaboration, and ultimately contributed to the success of the universities' fundraising campaigns.
