How to Effectively Use Leaderboard Analytics and Why They Are Key for Motivation
Leaderboard Analytics are a valuable tool that teams can use to measure, monitor, and motivate sales team members.
Before you learn how to use Leaderboard Analytics, it's important to understand what they are.
What Are Leaderboard Analytics?
iFOLIO Leaderboard Analytics are a tool used to compare team member performance based on key metrics. iFOLIO allows you to see where team members rank in terms of Page-views, Sessions, Average Time on Page, New Users, and Users on their iFOLIOs. Leaderboard analytics can be viewed by Week, 2-Week, Month, 3-Month, 6-Month, 1 to 3 Years, or by custom date range using the date-picker.
Leaderboard Analytics and Motivation
Competition has long been used as a motivator for sales teams. Rewards such as bonuses for top-performers motivate each member of the sales team to try to outperform colleagues. Leaderboard analytics in iFOLIO allow you to compare sales team members using a variety of metrics to analyze performance from different perspectives.
How Managers Can Use Leaderboard Analytics Effectively
A sales leaderboard is a great tool - if used properly. Don’t expect great results if you simply introduce a sales leaderboard and reward the team member at the top of the list each period. Here are some tips to consider when using Leaderboard analytics to help manage your sales team.
• Meet Periodically to Review
Sales Team Members and Managers should meet to review the leaderboard periodically. This allows for managers to remind members where they stand and provides lower-ranking team members to seek advice or get assistance.
• Reward Progress, Not Just Results
Monitor individual progress, not just overall results. Team members showing significant improvement should also be recognized. Change the time frame for your leaderboard with the preset windows or use the date picker to see changes over time.
• Make The Leaderboard Easily Accessible to Team Members
iFOLIO makes it easy for users to open leaderboard analytics and see where they stand. Users in the team's account simply have to navigate to the analytics dashboard and click the Leaderboard tab.
• Don't Overcomplicate Things
Make the Reward/Recognition process simple so that team members easily understand what they need to do to stay on track. If people are confused by how the reward system works, they probably won't be motivated by it.
• Listen to Feedback
Let your sales team give you feedback about what they think of the leaderboard and reward system. Take into account their thoughts on so that you can optimize the way you use leaderboard analytics to get the best out of your team members.
Learn More About iFOLIO's Analytics Capabilities
iFOLIO offers a wide variety of in-depth analytics that help businesses grow. In addition to Leaderboard analytics, iFOLIO also provides:
• Summary Statistics
• Shared Statistics
• Block/Video Views
• Clicks on Links
• Geography Map
• Campaign Specific Analytics
• Triple-Patented Heatmaps
Learn More about iFOLIO Analytics Features and How They're Useful
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