In 2023, 73% of consumers made online purchases using their smartphone, compared to just 43% on laptops and 25% on desktop computers. More and more consumers use smartphones for purchasing products every year, so creating a mobile-friendly experience on your website is vital to business success. Mobile responsive sites enable you to capitalize on increasing mobile-browsing, generate more leads, reduce bounce rates, and drive conversions.

Having a responsive website creates a sense of professionalism and encourages trust between business and consumer. Sites that aren't mobile-friendly can break trust with the consumer and turn them away for good. According to Forbes, 72% of customers reported that a poorly designed website negatively affected their opinion of the company. If consumers are frustrated while using your website, they'll be quick to give up, leave your page, and likely won't return.

Mobile responsive sites are even more necessary today because mobile responsiveness impacts a site's search ranking. Google ranks search results based on relevance to the user, and mobile responsive sites tend to be more relevant., boosting them further towards the top of the results page. If your site isn't mobile-responsive, you are already behind in terms of growing organic reach via search.

iFOLIO
iFOLIO is more than just a site builder or a CMS software. It is an integrated, all-in-one Marketing Cloud Platform supporting Collaborative CMS, User-Friendly UI, Templates, and Layouts for web design that are all mobile-adaptive to make the user experience seamless without being a hassle to create.

Squarespace
Squarespace is one of the most popular site-building platforms available. It offers mobile-optimized templates as well as the ability to switch between desktop and mobile views within the editor, but can be difficult to navigate for newcomers.

Wix
Wix is another site-builder that offers a drag-and-drop editor. Wix templates are mobile-optimized but they are limited in terms of customization.

Wordpress
Wordpress is a popular CMS that offers a website-builder that includes mobile responsive website templates, but in order to get the most out of the platform, third-party plugins and even coding experience can be needed.

Monitor Your Typography
Sometimes, text can display well on desktop and poor on mobile, or display well on mobile and poorly on desktop. It is important to make sure that, while designing, you check to make sure that fonts, text content, and spacing appear properly on both desktop and mobile devices. iFOLIO offers a simple, easy to use text editor and text padding options that allow users to ensure the best appearance on any device.

Adjust Buttons Accordingly
Buttons are an important part of encouraging users to engage with your content and take action, so it is important that they are formatted properly on a devices. It is recommended that buttons be at least 48px tall for mobile in order to appear properly and be easily clickable. Nothing is more frustrating to a visitor than buttons that they can't click or struggle to click. iFOLIO's button editors provides users with flexibility to adjust the appearance of their buttons in order to achieve the best user experience.

If you are building a page that you expect to be heavily viewed by mobile users rather than desktop, you may consider including call to action buttons with mobile-specific callouts such as "Call Us" or "Download our App" 

Test Your Site
While building a mobile-adaptive site, you should test frequently to make sure that text content, photos and other media, and design elements are properly adapting to mobile device views. By testing as you go, you can reduce time spent backtracking later to fix issues and ensure that you don't inadvertently publish a site that isn't properly mobile-accessible, damaging your brand reputation and your potential reach.

Meet Needs of Visitors
Customers need a seamless experience, especially on Mobile, to continue exploring your site, clicking through, and to eventually make a purchase decision. A mobile responsive site meets that need for the sizable portion of consumers who use their mobile device for browsing, researching, and making purchases.

Lower Bounce Rates
When you meet the needs of mobile visitors, you reduce your site's bounce rate and increase your chances at conversions. When pages load quickly, content appears properly, and the overall experience is pleasant, visitors are far less likely to leave your site than if they encounter issues that make their visit frustrating.

Expand Target Market
Providing a mobile-friendly experience allows you to more effectively reach consumers who use the internet on smartphones, tablets, and other handheld devices. As mentioned before, 73% of consumers reported that they conduct research and make purchases using their smartphone. If you aren't providing a mobile-friendly experience by having a responsive site, you are preventing yourself from effectively reaching a significant portion of the market.

Improve Search Results Rankings
Search engines like Google use algorithms to determine the most relevant content to show to users in search results. Responsive sites, as they meet the needs of mobile consumers, tend to be more relevant in Google searches. Just by having a mobile-responsive site, you increase your probability of rising towards the top of search results. When users visit, spend time on your site, and click through your links and buttons, the algorithm views the site more positively, which boosts your site in search results. In order to have success in gaining organic reach, it is necessary to provide a mobile-friendly experience that encourages users to stay on your site.