Georgia Tech Athletics
Digitally Transforming Endowment Reports with iFOLIO
The Challenge
Georgia Tech Athletics needed to modernize its donor stewardship process. Historically, endowment reports were printed and mailed — a time-consuming, labor-intensive approach that made it difficult to track engagement or measure ROI. The team sought a solution that would:
- Reduce manual effort and printing costs
- Deliver personalized content to each donor
- Improve visibility into donor engagement and preferences
The Solution
Georgia Tech Athletics partnered with iFOLIO to digitize their endowment reports using personalized URL (PURL) landing pages.
Key features of the solution included:
- Visual, branded emails with links to individualized landing pages for each donor
- Consolidated reporting with dynamic, interactive content
- Real-time analytics to track opens, engagement time, and donor interest
This digital approach allowed the Athletics team to streamline operations while maintaining a highly personalized donor experience.
The Results
Email Open Rate
Average Engagement Time
5 minutes and 19 seconds per donor
Donor feedback highlighted the effectiveness and appeal of the new format:
“Nice use of innovation and technology, we should use more of this.”
— $7.5 Million Donor
“I like what I see here.”
— $8.5 Million Donor
The Athletics team also saw internal benefits:
“iFOLIO saved us hours and hours of work helping create and send our digital endowment reports. The content engaged our donors and the analytics provided insight into what our donors are interested in. We are so grateful to have worked with iFOLIO and look forward to more opportunities to partner in the future.”
— Associate Director of Development, Stewardship,
Georgia Tech Athletic Association
The Impact
By moving to digital endowment reports, Georgia Tech Athletics achieved:
- Increased donor engagement through interactive, personalized content
- Operational efficiency by automating report creation and distribution
- Actionable insights from analytics to inform future donor communications
The success of this initiative demonstrates how strategic use of digital tools can transform traditional stewardship practices into engaging, measurable, and cost-effective experiences for both donors and development teams.
