Let's start by defining Sales Enablement. Sales Enablement is the dynamic and strategic process of equipping your sales team with the essential resources necessary for deal closures and driving revenue growth. These valuable resources encompass many assets, including compelling content, cutting-edge tools, comprehensive knowledge bases, and analytics. By empowering your sales team with the right arsenal, you can effectively engage prospects, address their pain points, and convincingly promote your products or services, ultimately fostering more conversions and long-term customer relationships.

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Forget prehistoric times, even in the past few years Sales Enablement has changed dramatically in tandem with the ever-shifting digital landscape. Sales Enablement has been constantly developing as the internet and digital communication became increasingly more prevalent, but the biggest shift came during the global pandemic in 2020. With the entire world stuck at home, businesses found themselves faced with unique challenges, especially for sales teams.

Before the pandemic, in-person meetings were essentially the only way that sellers and buyers formed relationships and made deals. Forced to adapt to at-home conditions and left with limited options, organizations turned to virtual meeting software to get work (and deals) done. Instead of dipping our toes into the virtual waters, we were pushed into the deep end and haven’t looked back.

Now, a few years later, a large portion of the workforce still works in remote or hybrid capacities, leaving sales teams no choice but to embrace virtual selling as a vital tool for success. Since virtual selling is crucial to success in today’s world, providing your sales team with the right tools to effectively sell in a digital environment is a must. Instead of relying on in-person meetings to impress prospects and build business relationships, modern sales teams must be comfortable using digital tools, knowledge, and strategy to effectively close deals.

If you haven’t fully embraced digital tools for sales enablement yet, what are you waiting for? Utilizing Digital Sales enablement tools provides numerous key benefits to your team.

Without Digital Sales Enablement Tools, your sales team...

• is less efficient at communicating (internally & externally) and less productive overall.

• may miss promising sales opportunities.

• is less accurate in forecasting.

• can struggle to maintain brand consistency.

• wastes more time on tasks that aren't selling.

With Strong Digital Sales Enablement Tools, your sales team...

• is empowered to sell more effectively using the right tools and having the right knowledge & information.

• can work more efficiently using shared digital content and useful tools.

• wastes less time on creating, customizing, and sharing sales materials.

• generates more conversions by using analytics to prioritize promising leads.

• can stay in sync with the Marketing team and reinforce brand consistency with visually appealing branded content.

iFOLIO enables you to provide your sales team with intuitive tools that they can use to sell more effectively and foster beneficial relationships with clients.

Digital Business Cards:
Digital Business Cards are exactly what they sound like, a digital version of a traditional physical business card with the function of sharing your contact information with a potential connection. Digital Business Cards have a few distinct advantages over physical business cards. First, they can be easily updated, and customized with as much information as you want to include. Next, you can also add photo or video content that wouldn’t be included on a paper card. Lastly, one of the biggest advantages of a DBC is how easy it is to share. You can share your iFOLIO DBC easily and quickly via email or text message straight from your phone. You can also share via link, perfect for adding to your Social Media or Networking profiles for easy access.

Digital Presentations & Proposals:
Digital Presentations can be easily built using iFOLIO’s easy-to-use creative editor. Choose a presentation template to start, change your copy, colors, and branding, and use the media library to add on-brand content including images, videos, GIFs, docs, and more. Build animated charts for dynamic data visualization using the chart builder, and easily preview and share your iFOLIO right from the editor. Digital Presentations & Proposals can also be shared via email and accessed easily via link. They can also be password-protected to protect sensitive information. Administrators can also build templates for presentations & proposals that can be accessed by users (with different editing permissions) so that your team can spend less time designing and more time selling.

Email Signatures:
Turn every email into a platform for your product or service with a custom email signature that links right to your Digital Business Card. Email recipients can easily visit your iFOLIO to learn more about you or schedule an appointment.

Analytics for Prioritizing Follow-Ups & More
Every published iFOLIO has its own dedicated analytics dashboard. Here you can understand viewers’ interest with heatmaps, prioritize hot prospects by open rates and engagement, and follow up straight from the dashboard. For managers, analytics can help coach your team with Shared Stats and Leaderboard analytics that help monitor and manage team performance in the sales funnel.

iFOLIO helps you provide your sales team with the effective, intuitive tools that they need to sell more effectively and foster beneficial relationships with clients.

Alignment: Sales enablement can help anyone who is involved in the sales process. Sellers can effectively speak on products or services while also better understanding the needs of customers. By aligning sales enablement resources to customer needs, sellers can seamlessly guide them through the sales process.

Consistency: Sales enablement helps keep language and content consistent when speaking about products or services. It provides the backbone of how sellers speak to prospects and guide them through the process, while still allowing them to put their own personality in it.

Efficiency: Sales enablement helps sellers save time and allows them to use their time more efficiently. With the proper tools in front of them, they can focus on developing relationships that they can convert into deals. By also adding real-time metrics to these tools they can see the progress of their work.