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Institutions Are Leaning Into These Priorities
Engaging and Informing More Prospects
Enhancing Storytelling for more gifts and deeper donor relationships
Deepening Intelligence, Productivity, and Reporting
POST-COVID
A Major Shift in Advancement
While other budgets are cut, more teams are investing in Storytelling, Engagement, & Digital. (SimpsonScarborough CMO Study)
iFOLIO for Advancement
iFOLIO helps advancement teams engage donors, scale personalized storytelling, and track engagement with Contact360 & patented analytics.
ENGAGE
Fundraising
Donor Relations
REPORT
Teams need insight, not assumptions about what resonates
MANAGE
Improve Productivity
The Personalization Engine Behind Modern Donor & Prospect Engagement
Most digital content gets seconds before a reader decides to leave.
Chartbeat CEO Tony Haile's widely-cited 2014 TIME analysis found that 55% of visitors spend fewer than 15 seconds actively engaged on a standard web page, most bounce decisions happen almost immediately.*
iFOLIO pages are unique digital experiences for one individual, not a template with a name swapped in. iFOLIO pages and PURLS have unique images, video, content blocks, and donor -specific data, along with buttons for giving.
iFOLIOs average 3 min - 6+ minutes of engagement. This is more than 10x longer than the 15 second window most standard web or paper content gets.
* MetricHQ & HubSpot Cross-Industry Benchmarks (2024–2025), Tony Haile, "What You Think You Know About the Web Is Wrong," TIME, March 9, 2014, 2026 iFOLIO metrics.
Personalize for 10 or 10,000 —
Without Adding Headcount
Send 1-to-1 or in mass digital campaigns.
The Personalization Engine Behind Modern Donor & Prospect Engagement
WHAT ARE PURLs
A PURL (Personalized URL) is a digital page built for one individual, not a template with a name swapped in.
iFOLIO PURLs generate unique images, video, content blocks, fund or account-specific data, and custom giving or conversion paths automatically, at scale.
Built for teams running true 1:1 or portfolio-based engagement, whether that's a major gift prospect, a donor segment, or a target account list.
Why Invest in Digital Storytelling, in Fundraising & Donor Stewardship?
You Can't Afford Not To.
Growing competition. Growing requirements for thorough management.
Institutions are boosting their competitiveness by adopting proven marketing strategies from the corporate sector, using them to engage at scale, generate right-fit support, and strengthen donor relationships from first ask through lasting impact.
The Cost of the Status Quo
For most advancement teams, personalizing storytelling for a fund appeal or for donor reports still means months of manual work: exporting data to spreadsheets, mail merges, printing, stuffing envelopes, and sending one by one.
When it's over, you still have zero visibility into whether donors ever received, opened, or even read them.
iFOLIO's Results
In Fundraising Supported Across 150+ Enterprise Deployments
Growth from Analytics Powered Insights
Average Increase in Customer Lifetime Value
Increased Revenue Generation
Trusted & Proven
See Amazing Examples From Peers!
Explore the iFOLIO Top 100 — a curated repository of real-world use cases and success stories, selected by iFOLIO's design team.
iFOLIO IS WBENC Certified, SOC-2 Certified for Data Security, has 3 Patents, & 20+ awards!
950 East Paces Ferry Rd NE, Suite 1500, Atlanta, Georgia 30326
Phone: 470 - 223 - 4818, | Email: info@ifoliocloud.com
