iFOLIO + Sales is King
Podcast:
iFOLIO CEO Jean Marie Richardson goes live with "Sales is King" Podcast
iFOLIO CEO, Jean Marie Richardson discusses the challenges faced by sales teams in today's digital age
ATLANTA, GA / May 29, 2024 / - Listen to Richardson explain how iFOLIO empowers sales leaders to tell their story and influence buyers using personalized, real-time analytics. She shared her journey in building the company, from securing funding to acquiring clients, while addressing the competitive landscape. Richardson highlighted the importance of equipping sales teams with effective marketing content, highlighting early customer engagement and leveraging content to build strong relationships.
The Takeaways
- Sales teams work hard and deserve appreciation for their efforts.
- The digital age has made it more challenging for sales teams to break through the noise and engage buyers.
- iFOLIO helps sales leaders tell their story and influence buyers with personalized, real-time analytics.
- Building a company requires funding, perseverance, and acquiring paying customers.
- iFOLIO competes with companies like Salesforce Marketing Cloud offering more flexibility and higher utilization rates.
"Engage with your customer early on and get them a piece of content where if they aren't the right person, they can help you find the right person in their organization."
Jean Marie Richardson
CEO
iFOLIO
