NEW: PURL REPORTS

iFOLIO's Personalization Engine


GET DEMO

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TURN REPORTS INTO MEASURABLE IMPACT

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Replace months of manual report-building with automated, personalized digital experiences.

Engage donors with interactive storytelling across email, text & digital.

Measure every open, read, and action with patented analytics.





THE COSTS OF THE STATUS QUO

For most advancement teams, reports still mean months of manual work: exporting data to spreadsheets, mail merges, printing, stuffing envelopes, and mailing one by one. When it's over, you still have zero visibility into whether donors received, opened, or read them.

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Hours Per Report

Data collection, building, finalization, and mailing — per donor, per cycle. Across 500 reports, that's months of staff capacity consumed by production tasks.

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Months to Deliver

Some institutions couldn't complete donor reports at all. The highly manual, unsustainable process stretches across multiple staff and still falls short of a personalized donor experience.

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Engagement Visibility

Static printed reports offer no insight into delivery, opens, or engagement — leaving donor relationship strategy to guesswork and limiting your team's ability to improve.

The Estimated Annual Labor Cost for 500 Reports is between $45K and $115K per year.

Based on 3–8 hours per report × $28.85/hour average staff cost, plus ~$5/report in printing and postage.

Does not include errors, rework, or the strategic time lost to production tasks.





WHY IT MATTERS


The Stakes Have Never Been Higher

Since COVID-19, donor communication norms have shifted permanently. We now operate in a digital-first world where donors expect visual storytelling, instant mobile-friendly access, and personalized experiences. Teams need insights — not assumptions — about what resonates and inspires action.


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Data-driven leaders are 6x more likely to gain competitive advantages & profitability.


(via Impact Networking)

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56% of donors would be repeat givers if they received personalized messages


(via Anedot)

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74% of constituents state that their organization's digital platforms (websites, etc.) are outdated or difficult to navigate, leading to poor engagement.


(via Alumni Access)







WHAT IS A PURL?
THE NEXT ERA OF PERSONALIZED REPORTING

A PURL is a Personalized URL -  a digital page that is uniquely personalized for a specific individual or purpose.

Unlike standard personalization that simply swaps a name, iFOLIO PURLs enable fully customized content: unique images, videos, entire blocks of content, fund-specific data, and giving paths -  all generated automatically at scale.

Personalize reports for 10 donors or 10,000 with iFOLIO's proprietary PURL technology.

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THE iFOLIO ADVANTAGE

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MAXIMIZE RESULTS WITH UNLIMITED PERSONALIZATION

Move well beyond personalized email subject lines and first names.

Now every element of your report and the message to deliver it, can be personal.

Greetings, videos, blocks of content, references, points of price, financial reports, calls-to-action - all uniquely tailored for every recipient.

The result, Less digital fatigue, more delighted engagement.

Delivering relevant and personalized reports builds relationships and makes every PURL impossible to ignore!

Emails with personalized subject lines have 26% higher open rates than generic emails.

PURLS have 8x higher engagement than pdf or “hosted digital” reports.

iFOLIO RESULTS

Show the Impact. Prove the Results. Inspire Action.

Deliver a better experience for constituents, with real-time insight into engagement.

$4B+

In Fundraising Supported Across 23 Universities

52%

Average Increase in Customer Lifetime Value

40%

Increase in Engagement with Personalized Content

70%

Open Rate

Compared to Industry Avg. of 2% - 20%





HOW TO SCALE YOUR REPORTS

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1. Customize Template for Content Order

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2. Add Data Attributes for Personalization

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3. Organize List to Match Personalization Fields

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4. Test to Ensure Accuracy 

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5. Build & Send Campaigns





DELIVER VIA VISUAL TEXT MESSAGE OR EMAIL

Deliver reports on-demand or schedule for a future send -  via custom visual email or personalized text message. iFOLIO PURL Reports automatically update content based on field attributes and your campaign list to deliver unique experiences at scale.

Share 1-to-1, as a group, or in mass while retaining full personalization. Sensitive data is password-protected and encrypted at-rest and in-transit to ensure secure delivery.

Emails with personalized subject lines have 26% higher open rates than generic emails. iFOLIO makes personalization effortless across every touchpoint.

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NEW! CONTACT360
Know Your Customer Individually

Contact360 enables you to know your customer based on their engagement and journeys across communications.

Game changing data helping marketing, accounts, and sales teams act faster and connect smarter.

LEARN MORE

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CONTENT MANAGEMENT SYSTEM

iFOLIO streamlines content management with media libraries, creative tools, adaptive layouts, and reusable templates—making it easy to store, edit, scale, and optimize digital assets across devices.

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iFOLIO Media Libraries allow you to store and tag content. All digital assets are converted with compression and CDN to allow for optimized image loading.

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Content Creative Tools make it easy to update the display of digital graphics with cropper, text editor, html embeds.

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All layouts are design-ready and adapt across devices.

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Templates enable scaling content and also reusing and customizing content.





CLIENT SUCCESS STORIES

CRIMSON TIDE FOUNDATION AT THE UNIVERSITY OF ALABAMA

Modernizing endowment reporting by delivering highly personalized digital reports to 400+ donors.

"This is amazing! I can’t wait for our donors to receive them."
- Lindsey Blumenthal, Assistant Athletics Director, Operations and Stewardship, Crimson Tide Foundation

VIEW EXAMPLE

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UNIVERSITY SYSTEM OF GEORGIA FOUNDATION

Annual reports were sent to 970+ donors, with an email open rate of 72%, and average time of 8 minutes!

"Our Annual Report was great!"
- Scott Bryant, Chief Executive Officer, Vice Chancellor for Development, University System of Georgia Foundation

VIEW EXAMPLE





FROM MONTHS OF MANUAL WORK TO DAYS OF MEASURABLE IMPACT.

See how iFOLIO transforms reports into personalized, automated, high-impact digital experiences - with full visibility into donor engagement from day one.





TRUSTED BY


University of Florida, Alabama Crimson Tide, Northeastern University, VCU MCV Foundation, Florida A&M. Kansas State, Henry Ford College, Clemson, University of Memphis, University System of Georgia Foundation, Savannah State University


already live on iFOLIO's PURLs engine.





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950 East Paces Ferry Rd NE, Suite 1500, Atlanta, Georgia 30326

Phone: 470 - 223 - 4818, | Email: info@ifoliocloud.com

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