Georgia Tech Swim & Dive + iFOLIO
Fundraising:
Email & Text Campaigns for Locker Room Matching Campaign
Digital Transformation of Fundraising
In an increasingly digital world, donors expect more. They want more compelling content, more accessible info, more personalized interactions, more curated experiences, and above all ~ mobile-friendly content.
Georgia Tech Swim and Dive raised over $324,735 over a few weeks with personalized text and email campaigns and info pages through iFOLIO Cloud.
Funds raised help support updates to old and broken lockers, flooring, fixtures, and more.
The impact of the funds raised includes improvements and also recruiting to help Georgia Tech Swim and Dive recruit elite student-athletes from around the world. They contribute both academically and athletically to the university, as well as grow the outstanding legacy of Georgia Tech Swim and Dive.
“iFOLIO brings a different level of engagement & excitement to the process of fundraising. Through the platform, we’re able to both raise more money and save time. We were also able to engage and secure a lot of new and first-time donors. They all love receiving this level of personal outreach. The leads provided by the analytics are also continuing to be quite fruitful.”
Senior Director of Development
A-T Fund / Georgia Tech Athletic Association
