Florida A&M University
Modernizing Donor Stewardship: How Florida A&M Transformed Reports to Drive Engagement
The Challenge
In today’s advancement landscape, effective donor stewardship is more critical than ever—and donor reports are a vital touchpoint for engagement. At many institutions, communications and design teams are stretched thin, and traditional stewardship tools—especially static reports—fail to meet donor expectations for personalization, design, and interactivity.
The Solution
Florida A&M University took a strategic leap forward. In partnership with iFOLIO, FAMU adopted a hybrid creative agency + technology model built specifically for donor communications. The result: a streamlined process for delivering personalized, digital-first reports that feature videos, animations, and interactive calls to action, empowering donors to engage more deeply and give more easily.
This digital stewardship approach has transformed FAMU’s communications, from annual reports and donor impact updates to endowment reporting. Built-in analytics allow the advancement team to measure engagement, track donor actions, and refine outreach in real time.
See Examples
Taking their reports digital provided remarkable results!
Email Open Rate
Open Rate By Visit
Average Engagement
Florida A&M Testimonials
"iFOLIO has been instrumental to our donor engagement strategy with donor reports and thank yous that are visual and immersive, which have made a powerful impact. iFOLIO’s platform and customer support helped us elevate the donor experience."
Assistant Director of Fiscal Operations,
Florida A&M University
"We are still basking in the success of iFOLIO campaigns."
Assistant Vice President,
Florida A&M University
Looking Forward
FAMU plans to continue to apply best practices for scalable, personalized donor stewardship with digital transformation. They plan to leverage analytics to track donor engagement and drive next actions.
To date, iFOLIO has supported 22+ universities and communications tied to over $4 billion in philanthropic contributions, delivering donor reports, campaign materials, and automated email strategies that increase connection and inspire giving.
