City Springs Theatre Company
Boosts Ticket Sales with iFOLIO Campaigns
Challenges & Goals
City Springs Theatre Company needed world-class marketing to complement their world-class theatre performances.
Key objectives included:
- Upgrade Digital Infrastructure - Modernize marketing platforms for ticketing and fundraising.
- Enhance Brand Awareness - Expand marketing for broadway-caliber performances.
- Increase Ticket Sales - Drive attendance and maximize revenue.
The Solution
Turning to iFOLIO, City Springs deployed a fresh new landing page for their Wizard of Oz showing, and promoted the show via a series of marketing campaigns sent through iFOLIO via email and text message. The campaigns and landing page were designed to create excitement through innovative design and tailored messaging - encouraging recipients to get their tickets or sign up for a 3-show subscription package. Following the success of Oz, City Springs and iFOLIO worked together to develop even more effective marketing campaigns for future showings like Come From Away.
The Wizard of Oz
Visual Email & Text Message Campaigns
8 different campaigns were sent out over 21 days promoting the Oz show, creating urgency, and offering exclusive discounts. The campaigns grabbed attention with exciting visuals, including GIFs in each text message share, and a highly visually appealing email with a button linked to the iFOLIO page.
Ticket Sales Landing Page
The landing page for Wizard of Oz was designed with striking visuals, providing easy access to purchase tickets and subscription packages. It includes key information about the show, including sponsors, behind the scenes, & more.
VIEW LANDING PAGE
The Results
Total Shares
Increase in Ticket Sales
Compared to Previous 20 Weeks
Return on Quarterly Payment
Come From Away
Visual Email & Text Message Campaigns
The come from away marketing included 6 different campaigns sent to patrons and new customers via visual email and visual text message.
Ticket Sales Landing Page
The landing page for Come From Away is built to match the heartwarming vibe of the show, featuring a countdown to opening night and offering easy access to buy tickets or subscriptions.
VIEW LANDING PAGE
The Results
Total Shares
80% of Seats Filled Before Opening Night
First Time for a City Springs Show
Clicks to Buy Tickets
