Through iFOLIO’s personalized marketing platform, Maryland Medicine modernized its event strategy—sending more than 14,000 invites and campaigns with open rates topping 60% and engagement spanning 41 states and 12 countries. The secret? A hybrid model of creative + technology. Instead of one-size-fits-all emails, Maryland Medicine uses branded digital templates that make each event feel tailored while streamlining production. Automated reminders, reusable layouts, and built-in analytics help teams save time and prove ROI with real data.

“Now we’re not just hosting events—we’re creating experiences that deepen donor relationships,” shared the Maryland Medicine team.

With audience segmentation, data-driven insights, and high-performing visuals, Maryland Medicine’s approach sets a new standard for advancement communications—turning every invitation into a powerful engagement opportunity.

In an era where event fatigue, hybrid formats and donor expectations are evolving rapidly, the webinar provided a practical roadmap for advancement offices to reposition events not just as occasions to gather, but as strategic touch-points for engagement, storytelling and giving. By combining creative excellence with technology automation and data analysis, institutions can drive higher return on advancement investments.