iFOLIO & Clemson Speak about Growing Engagement with Personalized Experiences at CASE Special Events Conference, Washington DC
iFOLIO CEO Jean Marie Richardson joins Clemson's Jennifer Sanders to talk Event Invite Personalization
WASHINGTON, DC / June 19, 2024 / iFOLIO opened the CASE Special Events Conference with a welcome from CEO, Jean Marie Richardson, following a session with Clemson University, covering "Creative Ways to Generate Results at Special Events with Personalized Digital Marketing." The success of the fall Clemson Homecoming Event Campaign showcased iFOLIO's value in attendee excitement, engagement, and turnout.
In their talk, Richardson and Sanders discussed how the latest innovations are changing special events forever and engaging even the most strategic donors in new ways. Organizations are leveraging personalization to engage strategic donors and analytics to meet goals. Clemson innovated their Homecoming weekend event experiences for donors with personalized digital PURLs for their top giving societies (up to $10 Million donors). They sent a unique invitation to each donor, a personalized reminder, and a weekend itinerary they could save to their phone. The results were incredible and deemed “a smashing success.” Key donors raved about the experience.
Clemson X iFOLIO Creative Editor
Event Landing Page
Clemson X iFOLIO for Campaigns
Event Invite Campaign
Clemson X iFOLIO PURLs
Personalized Itinerary
Learn how personalization can be pivotal to your event's success!
Great to meet 270+ leaders at CASE Special Events in DC! 🔥
About iFOLIO:
iFOLIO is an industry-leading software-as-a-service platform powering digital marketing and sales enablement clients across industries. The triple-patented technology powers viewers in 50 U.S. states and 100 countries and is WBENC-certified woman-owned.
Visit www.ifoliocloud.com to learn more or schedule a demo today at www.ifoliocloud.com/contact.
