Analytics for Marketers
How Can I Fully Utilize iFOLIO Page and Manager Analytics as a marketer?
Build lasting connections that drive business growth. Personalize digital experiences across any channel. Get to know your customers through engagement profiles.
1. Track Your Marketing Performance & Engagement
2. Page vs Account Analytics
3. Select a Time Range for Viewing
Page Analytics Dashboard Content
1. Summary
2. Social
3. Video Views
4. Clicks on Links
5. Geography
6. Companies
7. Scroll Map
8. Shared Stats
9. Leaderboard
Manager Analytics Dashboard Content
1. Summary
2. Leaderboard
3. Shared Stats
4. Block Views
5. Video Views
6. Clicks on Links
7. Geography
Track Your Marketing Performance & Engagement
Use Manager Analytics to track your team’s outreach and iFOLIO page engagement. See how your presentations, digital business cards, proposals, & more are performing overall and per team member.
Page vs Account Analytics
View how a specific iFOLIO page is performing with Page Analytics or view the broader Account Analytics to understand account-wide performance, including data from iFOLIOs, Users, and Subaccounts. Locate the exact data you need to make informed decisions for your team and company.
Select time range for viewing
Click on the date dropdown in the top right corner to select the desired date range of analytics. Choose from the past week, 2 weeks, month, 3 months, 6 months, year, 2 years, or 3 years. Click the calendar icon to select a custom range of dates. Each Analytics dashboard will display data from the selected dates.
Page Analytics Dashboards
Summary
The summary dashboard displays graphs with an overview of your iFOLIO’s pageviews, engagement time, and total views by device type. This view helps you understand your page’s overall performance during a specific period.
Scrollmap
View your page with highlights on a red-to-blue color scale to understand what your viewers are interested in. Make marketing decisions based on actionable insights. See which blocks are getting the most views across your iFOLIO. See block name, block views, average time, and total view time across your selected time range.
Social
View iFOLIO Pageviews visited by social networks like LinkedIn, Facebook, Instagram, Twitter, and more!
Video Views
See how videos linked in your page are performing & how many views they’ve gotten from your iFOLIO page traffic.
Manager Analytics Dashboards
Leaderboard
The Leaderboard displays top-performing iFOLIOs sorted by page & by user. The graph at the top displays engagement levels for each user in your account, enabling easy comparisons of which users’ pages are performing best.
The table underneath the graph displays individual iFOLIO engagement, sorted by iFOLIO page or by user. View the highest-performing iFOLIO pages or iFOLIO users, including page views, average time on page, and sessions. Sort the table by any of these metrics for in-depth comparisons of iFOLIO page engagement. Use the “User” view to see the highest-performing users and see engagement from each team member’s outreach.
Summary
The summary dashboard displays graphs with an overview of your account’s pageviews, engagement time, and device types across iFOLIOs, users, and sub-accounts. This view helps you understand your account’s overall performance during a specific period.
Leaderboard
The Leaderboard displays top-performing iFOLIOs sorted by page & by user. The graph at the top displays engagement levels for each user in your account, enabling easy comparisons of which users’ pages are performing best.
The table underneath the graph displays individual iFOLIO engagement, sorted by iFOLIO page or by user. View the highest-performing iFOLIO pages or iFOLIO users, including page views, average time on page, and sessions. Sort the table by any of these metrics for in-depth comparisons of iFOLIO page engagement. Use the “User” view to see highest performing users and see engagement from each team member’s outreach.
Block Views
See which blocks are getting the most views across your account’s iFOLIOs. See block name, which iFOLIO page it’s in, total pageviews, and total view time across your selected time range.
Clicks on Links
Understand what actions your audience is taking on your iFOLIO page with Clicks on Links. View which links were clicked during the selected period, how many times they were clicked, and the link’s label.
Video Views
See how videos linked in your iFOLIOs are performing & how many views they’ve gotten from your iFOLIO page traffic.
Clicks on Links
Understand what actions your audience is taking on your iFOLIO pages with Clicks on Links. View which links across your iFOLIOs were clicked during the selected period, how many times they were clicked, the link’s label, and which iFOLIO each link is in.
Companies
View which companies are viewing your iFOLIO with Pageviews by company name
Geography
See an interactive heat map of where in the US & the world people are viewing your iFOLIOs. See view counts by state, region, city & country, and what your top viewed regions are.
950 East Paces Ferry Rd NE, Suite 1500, Atlanta, Georgia 30326
Phone: 470 - 223 - 4818, | Email: info@ifoliocloud.com